{"id":24717,"date":"2021-12-07T15:55:08","date_gmt":"2021-12-07T14:55:08","guid":{"rendered":"https:\/\/smartprofile.io\/?page_id=24717"},"modified":"2022-02-10T14:09:47","modified_gmt":"2022-02-10T13:09:47","slug":"go-to-market-analyse","status":"publish","type":"page","link":"https:\/\/smartprofile.io\/nl\/markt-analyse\/go-to-market-analyse\/","title":{"rendered":"stap 2.3 Go-to-market analyse"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-vnmc31-3e8b19680ab4bf4d4f3a88b069b9e6e6 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24717'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33l5u5-4e4b4094da427b9fc6f846bd3560fd0a\">\n.flex_column.av-33l5u5-4e4b4094da427b9fc6f846bd3560fd0a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33l5u5-4e4b4094da427b9fc6f846bd3560fd0a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kwly1x82-35b060e30ea507f86e8361172a1df54d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Go-to-market analyse<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kwly21ux-b64c3f369241025490cb912a8a0f2080 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Met een go-to-market analyse vertalen we inzichten en analyses\u00a0 naar een concreet actieplan voor demand generatie activiteiten. We weten waar de kansen liggen en welke tactieken we in kunnen en\/of willen zetten om dit potentieel te gaan realiseren.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6y6lhxp-a75adb30b354534414eba7abd84b9e72 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24717'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kd7z65-efd7f4d6c73a4217636757e167ebdc29\">\n.flex_column.av-6kd7z65-efd7f4d6c73a4217636757e167ebdc29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6kd7z65-efd7f4d6c73a4217636757e167ebdc29 av_one_half  avia-builder-el-5  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6445azx-33a125debced23d7bcca03b59c4078f8\">\n.avia-image-container.av-6445azx-33a125debced23d7bcca03b59c4078f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6445azx-33a125debced23d7bcca03b59c4078f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6445azx-33a125debced23d7bcca03b59c4078f8 av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25044 avia-img-lazy-loading-not-25044 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/12\/heatmap.png\" alt='' title='heatmap'  height=\"265\" width=\"192\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5o4putp-9fabe22ddbc399ad2d549c7eb65c5883\">\n.flex_column.av-5o4putp-9fabe22ddbc399ad2d549c7eb65c5883{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5o4putp-9fabe22ddbc399ad2d549c7eb65c5883 av_one_half  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kwly3sdp-342f6c8a506189630b2b9e593bb9efee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Welke inzichten zijn relevant?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-5b03ytp-e8ea3680e3ac375f1e672af452078d59 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vanuit stap 1 hebben we gezien welke inzichten voor jou echt relevant zijn. Op basis van jouw <strong><a href=\"https:\/\/smartprofile.io\/nl\/key-account-indicator\/\">key account indicatoren<\/a><\/strong> hebben we de voor jou interessante organisaties inzichtelijk gemaakt. Kortom, we hebben gezien waar jouw onbenutte potentieel zich bevindt.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4y47099-4ec335dc3fa4e6976de830fc20385c44\">\n.avia-section.av-4y47099-4ec335dc3fa4e6976de830fc20385c44{\nbackground-color:#eaeaea;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-4y47099-4ec335dc3fa4e6976de830fc20385c44 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24717'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4enk3kd-3eab7ae484eea69cb9cbe808471ecf17\">\n.flex_column.av-4enk3kd-3eab7ae484eea69cb9cbe808471ecf17{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4enk3kd-3eab7ae484eea69cb9cbe808471ecf17 av_one_half  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kwly4l2y-29d14ee9eb704035344606e290f2e2af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Wat kwam er uit de analyses?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-41afpm5-8cb83f79a54b64d7c571770573aa9642 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Door die inzichten te vergelijken met jouw data en ervaringen hebben we gezien waar binnen jouw markt de kansen liggen en hoe we de kwaliteit van jouw data naar een hoger niveau kunnen tillen. We hebben zodoende een goed begrip gekregen van jouw potentieel.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3htqnrh-a6b95871668c4daf79c04cf81887990e\">\n.flex_column.av-3htqnrh-a6b95871668c4daf79c04cf81887990e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3htqnrh-a6b95871668c4daf79c04cf81887990e av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ubcu6l-4442c93760f6a18b8f097f9f4a72a7a7\">\n.avia-image-container.av-2ubcu6l-4442c93760f6a18b8f097f9f4a72a7a7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ubcu6l-4442c93760f6a18b8f097f9f4a72a7a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ubcu6l-4442c93760f6a18b8f097f9f4a72a7a7 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el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24717'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wthhjh-0e4fd3bd121663bba8800259ed9da3d8\">\n.flex_column.av-1wthhjh-0e4fd3bd121663bba8800259ed9da3d8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wthhjh-0e4fd3bd121663bba8800259ed9da3d8 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1isb6r1-221d44395bc682a269a1c4638d535a4c\">\n.avia-image-container.av-1isb6r1-221d44395bc682a269a1c4638d535a4c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1isb6r1-221d44395bc682a269a1c4638d535a4c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1isb6r1-221d44395bc682a269a1c4638d535a4c av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24735 avia-img-lazy-loading-not-24735 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/11\/gotomarket-analyse-actieplan-01-300x300.png\" alt='' title='gotomarket analyse actieplan-01'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/11\/gotomarket-analyse-actieplan-01.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/11\/gotomarket-analyse-actieplan-01-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/11\/gotomarket-analyse-actieplan-01-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/11\/gotomarket-analyse-actieplan-01-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18npbvx-3c950e799f68587d05416eeba85baeb6\">\n.flex_column.av-18npbvx-3c950e799f68587d05416eeba85baeb6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-18npbvx-3c950e799f68587d05416eeba85baeb6 av_one_half  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kwly52g7-96dcab62ab6d2f79942e57f62036645f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Hoe gaan we demand\/leads genereren?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lnw8dp-d7227512b237d507c0efd09c19a7e1ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vanuit de inzichten en analyse(s) kunnen we gaan bepalen hoe we jouw potentieel gaan activeren. Hoe gaan we meer leads genereren, zodat je vervolgens ook structureel meer business zal gaan realiseren? We gebruiken hiervoor de BANT criteria om te kwalificeren en vertalen elke interactie naar data en visualisaties, waardoor je inzicht hebt en tijdig vervolg actie kan ondernemen.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-kwyy356o-90b097b80d8085eba4fc88c78d2b7318-wrap avia-button-center  avia-builder-el-22  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/smartprofile.io\/nl\/markt-activatie\/demand-generation\/'  class='avia-button av-kwyy356o-90b097b80d8085eba4fc88c78d2b7318 av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'   aria-label=\"Meer weten over lead generatie\"><span class='avia_iconbox_title' >Meer weten over lead generatie<\/span><\/a><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-24717'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":0,"parent":24692,"menu_order":28,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24717","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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