{"id":3118,"date":"2016-07-05T10:25:45","date_gmt":"2016-07-05T08:25:45","guid":{"rendered":"https:\/\/smartprofile.io\/nl\/?page_id=3118"},"modified":"2021-03-23T11:45:11","modified_gmt":"2021-03-23T10:45:11","slug":"activatie","status":"publish","type":"page","link":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/","title":{"rendered":"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmlw05ka-f5d8a648490a46a32489e41dfb18aa84\">\n#top .hr.hr-invisible.av-kmlw05ka-f5d8a648490a46a32489e41dfb18aa84{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-kmlw05ka-f5d8a648490a46a32489e41dfb18aa84 hr-invisible  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3t0ym-b8ac291ff9fc96e2c6f4c5dc2397505b\">\n#top .av_textblock_section.av-3t0ym-b8ac291ff9fc96e2c6f4c5dc2397505b .avia_textblock{\ncolor:#ff7474;\n}\n<\/style>\n<section  class='av_textblock_section av-3t0ym-b8ac291ff9fc96e2c6f4c5dc2397505b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: left;\">Activeer via demand en\/of leadgeneratie<\/h1>\n<\/div><\/section>\n<div class='flex_column_table av-6ww44u-cf222851a59bbf7b7aac23d8ef4aafd7 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ww44u-cf222851a59bbf7b7aac23d8ef4aafd7\">\n.flex_column.av-6ww44u-cf222851a59bbf7b7aac23d8ef4aafd7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6ww44u-cf222851a59bbf7b7aac23d8ef4aafd7 av_two_third  avia-builder-el-2  el_after_av_textblock  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65ilqm-27a4d209f2265441f976b40f20fd3134\">\n#top .av_textblock_section.av-65ilqm-27a4d209f2265441f976b40f20fd3134 .avia_textblock{\ncolor:#ff7474;\n}\n<\/style>\n<section  class='av_textblock_section av-65ilqm-27a4d209f2265441f976b40f20fd3134 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2>Hoe haal je het maximale uit leadgeneratie?<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kmlvzeb7-6584d83a0d6d07bd43e5a9581056c291 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In deze afsluitende whitepaper helpen we je met de derde en laatste stap om jouw campagnes effectief vorm te geven door het maximale potentieel uit jouw sales en marketing efforts te halen. Wij adviseren om de vorige twee stappen goed door te nemen.<\/p>\n<p>Mocht je dit niet hebben gedaan, bekijk onze eerste whitepaper, <a href=\"https:\/\/smartprofile.io\/nl\/nieuws\/whitepapers\/whitepaper-turning-data-business-better-data-revenue\/\">Vind jouw potentieel met relevante inzichten<\/a>, om meer te lezen over het bewerkstelligen van een correct en actueel beeld van je doelgroep alsmede een kwalitatief hoogwaardige klantendatabase. De tweede whitepaper richt zich op <a href=\"https:\/\/smartprofile.io\/nl\/nieuws\/whitepapers\/het-belang-van-marktinzichten-voor-it-organisaties\/\">Potentieel begrijpen en vertalen naar een succesvolle strategie<\/a> en behelst het zo accuraat mogelijk in kaart brengen van de ontwikkelingen in jouw markt. Hierbij wordt niet alleen stilgestaan bij de positie van de concurrentie, maar ook trends, ontwikkelingen en overige inzichten die je gebruikt gedurende het opzetten van een campagne. Deze whitepaper richt zich op het succesvol uitvoeren van demand generation.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8q4slq-ababbda409fbc5698e6d3e54cdd053a0\">\n.flex_column.av-8q4slq-ababbda409fbc5698e6d3e54cdd053a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8q4slq-ababbda409fbc5698e6d3e54cdd053a0 av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrtacz4r-825a9e672fda8265f89978235cc84e24\">\n.avia-image-container.av-jrtacz4r-825a9e672fda8265f89978235cc84e24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jrtacz4r-825a9e672fda8265f89978235cc84e24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jrtacz4r-825a9e672fda8265f89978235cc84e24 av-styling- av-img-linked avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/whitepaper-demand-generation\/#download\" class='avia_image '  aria-label='WP 3 - NL (uit)'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20842 avia-img-lazy-loading-not-20842 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-743x1030.png\" alt='' title='WP 3 - NL (uit)'  height=\"1030\" width=\"743\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-743x1030.png 743w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-216x300.png 216w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-768x1065.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-1108x1536.png 1108w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-1477x2048.png 1477w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-1082x1500.png 1082w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/03\/WP-3-NL-uit-509x705.png 509w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmlw1mcd-6224e2e3a0a059ddce467d4883dbf015\">\n.avia-section.av-kmlw1mcd-6224e2e3a0a059ddce467d4883dbf015{\nbackground-color:#eaeaea;\nbackground-image:unset;\n}\n<\/style>\n<div id='download'  class='avia-section av-kmlw1mcd-6224e2e3a0a059ddce467d4883dbf015 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_one_third  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3118'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmlw0y2d-ee2c42224d686710fdd82a95597b1994\">\n#top .hr.hr-invisible.av-kmlw0y2d-ee2c42224d686710fdd82a95597b1994{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kmlw0y2d-ee2c42224d686710fdd82a95597b1994 hr-invisible  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-27dd26-5337c2991e79c7ebd4143faedb6c75da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Download\u00a0nu gratis<\/h2>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_9' ><form method='post' enctype='multipart\/form-data'  id='gform_9'  action='\/nl\/wp-json\/wp\/v2\/pages\/3118' data-formid='9' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LedbGghAAAAAAvvfz3ULzvKoIMPyGALOXwMDbGg' data-tabindex='0'><input id=\"input_69b374760d22d2cdc899d6ca8e89b6f8\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_69b374760d22d2cdc899d6ca8e89b6f8\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_9_9\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_9'>Email<\/label><div class='ginput_container'><input name='input_9' id='input_9_9' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_9_9'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><\/li><li id=\"field_9_4\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_4'>Voornaam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_9_4' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_9_7\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_7'>Achternaam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_9_7' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_9_5\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_5'>E-mail<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_9_5' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_9_2\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_2'>Bedrijfsnaam<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_9_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_3'>Telefoonnummer<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_9_3' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_9_8\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label screen-reader-text gfield_label_before_complex' ><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_9_8'><li class='gchoice gchoice_9_8_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_8.1' type='checkbox'  value='Bij het invullen van dit formulier ga je akkoord met het veilig opslaan en verwerken van jouw gegevens in de website volgens de GDPR\/AVG.  &lt;a href=&quot;\/nl\/privacy-statement\/&quot; style=&quot;text-decoration: underline&quot;&gt;Privacy policy&lt;\/a&gt;'  id='choice_9_8_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9_8_1' id='label_9_8_1' class='gform-field-label gform-field-label--type-inline'>Bij het invullen van dit formulier ga je akkoord met het veilig opslaan en verwerken van jouw gegevens in de website volgens de GDPR\/AVG.  <a href=\"\/nl\/privacy-statement\/\" style=\"text-decoration: underline\">Privacy policy<\/a><\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Whitepaper versturen'  \/> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_9' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_9' id='gform_theme_9' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_9' id='gform_style_settings_9' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='9' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='gWNl6Fk3ye4ov6hPUBylFjgLWW8NahROYX1V+80N3DU1sVqBddl8qoyzFeoxuTM3oDJLvqrqxyGgJ0z+\/JK6X\/iE1BMDmMNLeEY5Zh7IOmmdjv0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsImU1ZmNkMjZhMWRiNjNhZTIyMjI2NjZjM2MyNWUxNTJiIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 9, 'https:\/\/smartprofile.io\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_9').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_9');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_9').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_9').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_9').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_9').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_9').val();gformInitSpinner( 9, 'https:\/\/smartprofile.io\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [9, current_page]);window['gf_submitting_9'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_9').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [9]);window['gf_submitting_9'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_9').text());}else{jQuery('#gform_9').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"9\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_9\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_9\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_9\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 9, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3118'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":0,"parent":3114,"menu_order":166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3118","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Profile\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-23T10:45:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/12\/Smart_Profile_Main-1800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/\",\"url\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/\",\"name\":\"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/#website\"},\"datePublished\":\"2016-07-05T08:25:45+00:00\",\"dateModified\":\"2021-03-23T10:45:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge base\",\"item\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Whitepapers\",\"item\":\"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartprofile.io\/#website\",\"url\":\"https:\/\/smartprofile.io\/\",\"name\":\"Smart Profile\",\"description\":\"Smart Profile - B2B Market Intelligence and Demand Generation\",\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartprofile.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartprofile.io\/#organization\",\"name\":\"Smart Profile\",\"url\":\"https:\/\/smartprofile.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"contentUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"width\":844,\"height\":200,\"caption\":\"Smart Profile\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Smart_Profile_\",\"https:\/\/www.instagram.com\/smartprofilebenelux\/\",\"https:\/\/www.linkedin.com\/company\/smart-profile\",\"https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/","og_locale":"nl_NL","og_type":"article","og_title":"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile","og_url":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/","og_site_name":"Smart Profile","article_modified_time":"2021-03-23T10:45:11+00:00","og_image":[{"width":1800,"height":1249,"url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/12\/Smart_Profile_Main-1800.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Smart_Profile_","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/","url":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/","name":"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie - Smart Profile","isPartOf":{"@id":"https:\/\/smartprofile.io\/#website"},"datePublished":"2016-07-05T08:25:45+00:00","dateModified":"2021-03-23T10:45:11+00:00","breadcrumb":{"@id":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/activatie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/"},{"@type":"ListItem","position":2,"name":"Knowledge base","item":"https:\/\/smartprofile.io\/nl\/knowledge-base\/"},{"@type":"ListItem","position":3,"name":"Whitepapers","item":"https:\/\/smartprofile.io\/nl\/knowledge-base\/whitepapers\/"},{"@type":"ListItem","position":4,"name":"Whitepaper 3\/3: Activeer het potentieel via demand en\/of leadgeneratie"}]},{"@type":"WebSite","@id":"https:\/\/smartprofile.io\/#website","url":"https:\/\/smartprofile.io\/","name":"Smart Profile","description":"Smart Profile - B2B Market Intelligence and Demand Generation","publisher":{"@id":"https:\/\/smartprofile.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartprofile.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/smartprofile.io\/#organization","name":"Smart Profile","url":"https:\/\/smartprofile.io\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/","url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","contentUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","width":844,"height":200,"caption":"Smart Profile"},"image":{"@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Smart_Profile_","https:\/\/www.instagram.com\/smartprofilebenelux\/","https:\/\/www.linkedin.com\/company\/smart-profile","https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/"]}]}},"_links":{"self":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/pages\/3118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/comments?post=3118"}],"version-history":[{"count":11,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/pages\/3118\/revisions"}],"predecessor-version":[{"id":26956,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/pages\/3118\/revisions\/26956"}],"up":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/pages\/3114"}],"wp:attachment":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/media?parent=3118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}