{"id":16582,"date":"2019-03-24T15:13:15","date_gmt":"2019-03-24T14:13:15","guid":{"rendered":"https:\/\/smartprofile.io\/?post_type=portfolio&#038;p=16582"},"modified":"2021-10-04T14:13:43","modified_gmt":"2021-10-04T12:13:43","slug":"fourtop","status":"publish","type":"portfolio","link":"https:\/\/smartprofile.io\/nl\/success-story\/fourtop\/","title":{"rendered":"Fourtop ICT"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3whaome-18dde50b8c2dddb0679c9c2c4f1e456b\">\n.flex_column.av-3whaome-18dde50b8c2dddb0679c9c2c4f1e456b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3whaome-18dde50b8c2dddb0679c9c2c4f1e456b av_one_full  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k85x9x94-70bfbff817107b500b07d8e33c9f96db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Succesverhaal Fourtop<\/h1>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ldojdy-eca79b564b4a8feac23ffe0485820029\">\n.flex_column.av-3ldojdy-eca79b564b4a8feac23ffe0485820029{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ldojdy-eca79b564b4a8feac23ffe0485820029 av_two_fifth  avia-builder-el-2  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k85xfd6h-f6bca15b16c4936c1e690394addc0ab6\">\n.avia-image-container.av-k85xfd6h-f6bca15b16c4936c1e690394addc0ab6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k85xfd6h-f6bca15b16c4936c1e690394addc0ab6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k85xfd6h-f6bca15b16c4936c1e690394addc0ab6 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16597 avia-img-lazy-loading-not-16597 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--300x240.png\" alt='' title='FourTop logo (2) - kopie -png'  height=\"240\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--300x240.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--1030x824.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--768x614.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--1536x1229.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--2048x1638.png 2048w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--1500x1200.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--705x564.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/FourTop-logo-2-kopie-png--450x360.png 450w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-306697q-0ff42f12e2e4becf5e8aec1ffc07c4a5\">\n.flex_column.av-306697q-0ff42f12e2e4becf5e8aec1ffc07c4a5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-306697q-0ff42f12e2e4becf5e8aec1ffc07c4a5 av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k85xhlps-7cb90e2c775db61e7017ea83ca75d04f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Smart Profile heeft ons geholpen aan nieuwe klanten dankzij de juiste mensen en een prettige samenwerking<\/strong><\/p>\n<p>Vanuit een sessie op het kantoor van Microsoft nabij Schiphol is een eerste contact ontstaan. Smart Profile gaf daar namelijk een presentatie in de personen van Sanne Roubos en Stephanie Tiggelman. \u201cZe presenteerden dat ze succesvol telemarketing activiteiten uitvoeren voor Microsoft partners en daarbij niet bang zijn om op ICT proposities te bellen. Dat triggerde me, aangezien we bij eerdere samenwerking op dit gebied andere ervaringen hadden,\u201d legt Douwe van der Graaf uit, Sales and Marketing Manager bij Fourtop ICT.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n4f8x2-48d9ee7873202b861530880996544a51\">\n.flex_column.av-2n4f8x2-48d9ee7873202b861530880996544a51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2n4f8x2-48d9ee7873202b861530880996544a51 av_one_full  avia-builder-el-6  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k85xk6w6-6fad141decb4ced568b1383234cbdb4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cOnze ervaring was juist dat telemarketing partijen niet staan te springen om op ICT proposities te bellen, terwijl Smart Profile juist presenteerde dat ze dat juist met name doen\u201d, voegt Douwe toe. Vanuit het eerste contact werd vervolgens besloten om een telemarketing campagne op de pakken op basis van het Microsoft partner programma dat Microsoft aanbiedt aan de betreffende partners.<\/p>\n<p>De campagne werd ingestoken op een nieuwe propositie van Fourtop ICT, gekoppeld aan de bedrijfsdoelstelling om groei te realiseren. \u201cQua propositie ging het om de moderne werkplek op de Fourtop manier. Waarbij we reeds diverse marketing en sales activeiten uitvoeren. De campagne met Smart Profile was vooral bedoeld om het eerste telefonische contact te leggen. Wij geloven namelijk niet in eerste contact op basis van een e-mail wanneer iemand ons niet kent,\u201d is de uitleg van de heer van der Graaf.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k85xod93-1d7999730eefbddad0271ad6682a28d5\">\n.avia-section.av-k85xod93-1d7999730eefbddad0271ad6682a28d5{\nbackground-color:#4d00a6;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k85xod93-1d7999730eefbddad0271ad6682a28d5 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_one_full  el_before_av_one_half  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16582'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ag6s1y-2852bb2c93099291adfd27683f6bddad\">\n.flex_column.av-2ag6s1y-2852bb2c93099291adfd27683f6bddad{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ag6s1y-2852bb2c93099291adfd27683f6bddad av_three_fifth  avia-builder-el-9  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d\">\n#top .avia-testimonial-wrapper.av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d .avia-testimonial-name{\ncolor:#ff7474;\n}\n.avia-testimonial-wrapper.av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d .avia-testimonial-subtitle{\ncolor:#ff7474;\n}\n.avia-testimonial-wrapper.av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d .avia-testimonial-link{\ncolor:#ff7474;\n}\n.avia-testimonial-wrapper.av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-k85y0til-7328b5aca7686ddb0777f3205b5cd24d avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-1rtoekm-50d1a7e577be81259b51239ce28393b1 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-180x180.jpg 180w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-80x80.jpg 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-36x36.jpg 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-120x120.jpg 120w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/03\/Fourtop-38-450x450.jpg 450w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cOnze ervaring was juist dat telemarketing partijen niet staan te springen om op ICT proposities te bellen, terwijl Smart Profile juist presenteerde dat ze dat juist met name doen.\u201d<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Douwe van der Graaf<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sales and Marketing Manager<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16582'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14e9r0m-0a2c9664275196adc4d04da40e3a7d16\">\n.flex_column.av-14e9r0m-0a2c9664275196adc4d04da40e3a7d16{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14e9r0m-0a2c9664275196adc4d04da40e3a7d16 av_one_half  avia-builder-el-11  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k85yh9j5-1389adae67d74311f8ee2fd13c5d942a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cNa de 1<sup>e<\/sup> week werd duidelijk dat het verhaal nog niet sterk genoeg stond. De resultaten vielen tegen en het vertrouwen bij degene die belde was nog niet voldoende aanwezig. Door goede onderlinge afstemming en open en duidelijke communicatie hebben we dat snel om weten te draaien. Uit die campagne zijn uiteindelijk zelfs 2 nieuwe klanten gekomen, welke deze campagne meer dan rechtvaardigen,\u201d voegt Douwe toe.<\/p>\n<p>\u201cOm tot een dergelijk succes te komen is de rol van jezelf als partner niet te onderschatten. Je dient zelf een goed beeld te hebben van je propositie en dat ook goed over te kunnen brengen\u201d, geeft Douwe van der Graaf als een belangrijke factor in het succes.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-saa0py-9dcec066724c97e666c650109789e6bc\">\n.flex_column.av-saa0py-9dcec066724c97e666c650109789e6bc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-saa0py-9dcec066724c97e666c650109789e6bc av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k85yhutg-80f421f9bba624ae059f03a50a66c6f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Op basis van de 1<sup>e<\/sup> succesvolle campagne is er ook een 2<sup>e<\/sup> campagne afgenomen voor een stukje opvolging. \u201cDe resultaten van die campagne waren helaas minder dan de eerste campagne, maar hebben voor een goede pipeline gezorgd. Als volgende stap hebben we besloten om iemand aan te nemen om dit verder op te gaan volgen. Zodra we dit verder hebben ingericht zullen we de kwalitatieve data en markt inzichten van Smart Profile nodig hebben om die collega gericht te laten bellen.\u201d<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k85yu883-8921feddb93e1dafa8877b65ce534227\">\n.avia-section.av-k85yu883-8921feddb93e1dafa8877b65ce534227{\nbackground-color:#4d00a6;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k85yu883-8921feddb93e1dafa8877b65ce534227 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_one_half  el_before_av_one_full  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16582'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k85yvx5j-6211de4093d3848b39885ef052e52941\">\n#top .av_textblock_section.av-k85yvx5j-6211de4093d3848b39885ef052e52941 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k85yvx5j-6211de4093d3848b39885ef052e52941 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><strong>Over Fourtop ICT<\/strong><\/h3>\n<p>Fourtop ICT maakt samenwerken leuker en makkelijker door slimme ICT-oplossingen te leveren. Ze zijn al sinds 1998 een betrouwbare en vakkundige ICT specialist waarbij partners ontzorgd worden op een persoonlijke manier. Innovatie is erg belangrijk en de digitale werkplek van de toekomst Cloudine is hier een mooi voorbeeld van. Met behulp van de continue ontwikkeling van het Microsoft Office 365 platform zorgt Cloudine ervoor dat je altijd, vanaf kantoor, thuis of onderweg samen kunt werken en op een simpele manier kunt communiceren, terwijl gevoelige data altijd veilig is!<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16582'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-osezfq-f986a42c09466eaf5e22111c55a1a2cf\">\n.flex_column.av-osezfq-f986a42c09466eaf5e22111c55a1a2cf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-osezfq-f986a42c09466eaf5e22111c55a1a2cf av_one_full  avia-builder-el-17  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":18918,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[141],"class_list":["post-16582","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referenties"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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