{"id":2349,"date":"2019-07-31T13:31:45","date_gmt":"2019-07-31T11:31:45","guid":{"rendered":"https:\/\/smartprofile.io\/nl\/?post_type=portfolio&#038;p=2349"},"modified":"2021-12-14T13:22:49","modified_gmt":"2021-12-14T12:22:49","slug":"netapp","status":"publish","type":"portfolio","link":"https:\/\/smartprofile.io\/nl\/success-story\/netapp\/","title":{"rendered":"NetApp"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a9tm4t-a570b32949834beac6a8558570c96303\">\n.avia-section.av-1a9tm4t-a570b32949834beac6a8558570c96303{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Wallpaper-NetApp.jpg);\nbackground-position:50% 100%;\nbackground-attachment:fixed;\n}\n.avia-section.av-1a9tm4t-a570b32949834beac6a8558570c96303 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1a9tm4t-a570b32949834beac6a8558570c96303 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-17c5699-5fdeab7616a93cec9dd8c3739f4c25f7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Success Story Netapp<\/span><\/h1>\n<\/div><\/section>\n<div class='flex_column_table av-16hium5-0016ff2d4998a272dd70a9d30caae1fd sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16hium5-0016ff2d4998a272dd70a9d30caae1fd\">\n.flex_column.av-16hium5-0016ff2d4998a272dd70a9d30caae1fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-16hium5-0016ff2d4998a272dd70a9d30caae1fd av_three_fifth  avia-builder-el-2  el_after_av_textblock  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14ybjel-2ef4218fe9f1cc8e8ad2c529b9a10c20\">\n#top .av_textblock_section.av-14ybjel-2ef4218fe9f1cc8e8ad2c529b9a10c20 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-14ybjel-2ef4218fe9f1cc8e8ad2c529b9a10c20 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">NetApp realiseert complete en up-to-date database voor Europa<\/span><\/h2>\n<p style=\"text-align: left;\">Om ervoor te zorgen dat de veertien Europese kantoren van NetApp beschikken over kwalitatieve data als basis voor hun sales- en marketingacties, werkt de organisatie sinds twee jaar met de web-based EMIG-database. Ton Brandsen, Senior Manager Marketing Operations EMEA bij NetApp, vertelt waarom hiervoor gekozen is en over de voordelen van een centrale aanpak.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13j9ma5-988f6812a1838f94ce0a80d34664c06d\">\n.flex_column.av-13j9ma5-988f6812a1838f94ce0a80d34664c06d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-13j9ma5-988f6812a1838f94ce0a80d34664c06d av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11vw24d-0de3048df61075be02ab93e186c9f24e\">\n.avia-image-container.av-11vw24d-0de3048df61075be02ab93e186c9f24e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-11vw24d-0de3048df61075be02ab93e186c9f24e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-11vw24d-0de3048df61075be02ab93e186c9f24e av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.netapp.com\/\" class='avia_image '  aria-label='logo-netapp-wit'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1792 avia-img-lazy-loading-not-1792 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-266x300.png\" alt='' title='logo-netapp-wit'  height=\"300\" width=\"266\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-266x300.png 266w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-768x867.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-912x1030.png 912w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-624x705.png 624w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit-450x508.png 450w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-wit.png 1000w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-zec90t-0f68c4f7ace663ff12ddbe771a59a960 main_color avia-section-large avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3gu07x-7c0369b2d3184d797715327b2f210480\">\n.flex_column.av-3gu07x-7c0369b2d3184d797715327b2f210480{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3gu07x-7c0369b2d3184d797715327b2f210480 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jpuw58ex-edb68ca3069f657769f20c6f9c0e8cd3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Waarom heeft u gekozen voor \u00e9\u00e9n uniforme database?<\/strong><br \/>\n\u201cDe doelgroep van NetApp is groot, wij bedienen zowel het MKB als enterprises van innovatieve storage- en datamanagement-oplossingen. De markt benaderen we zowel direct als via onze partners. Dit houdt in ons geval in dat we de producten niet alleen verkopen, maar dat de dienstverlening reikt van advies tot en met implementatie en onderhoud. Om de markt goed in kaart te brengen, maken we gebruik van een interne database, maar ook al enkele jaren van de Smart Profile database.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vx3i7h-62524ea8c2888040a4603158257ba8b2\">\n.flex_column.av-vx3i7h-62524ea8c2888040a4603158257ba8b2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vx3i7h-62524ea8c2888040a4603158257ba8b2 av_one_half  avia-builder-el-9  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jpuw5qjg-8ddf184b09123a9de9238a6f53f36e99 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Twee jaar geleden hebben we besloten om binnen Europa met \u00e9\u00e9n centrale database te gaan werken om de kwaliteit te waarborgen en ervoor te zorgen dat iedereen in hetzelfde format werkt. In alle landen is hiervoor onderzoek gedaan onder leveranciers en al snel bleek dat onze voorkeur vrijwel altijd uitging naar een partner van Smart Profile; allemaal aangesloten bij de European Market Intelligence Group (EMIG).\u201d De web-based EMIG database bevat meer dan 200.000 bedrijven en 1.000.000 DMU\u2019s en stelt IT-leveranciers en -ontwikkelaars in staat om nauwkeurig hun doelgroep in kaart te brengen en te benaderen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-v9zvxp-2ed41643b38bb40e50bc7824c74b9867 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-slzyct-7b867a0bfcfdf63a6978a56b3321a45a sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-slzyct-7b867a0bfcfdf63a6978a56b3321a45a\">\n.flex_column.av-slzyct-7b867a0bfcfdf63a6978a56b3321a45a{\nborder-radius:5px 5px 5px 5px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-slzyct-7b867a0bfcfdf63a6978a56b3321a45a av_three_fifth  avia-builder-el-12  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic bottom-to-top av-zero-column-padding  '     ><div  class='avia-testimonial-wrapper av-jpuw66gw-de57b830a3f3c7089a9046d1175f67fc avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-2ofudp-236f3e71c428f1be655b34eb1afb0adb avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Ton_Brandsen_NetApp-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Ton_Brandsen_NetApp-180x180.jpg 180w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Ton_Brandsen_NetApp-80x80.jpg 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Ton_Brandsen_NetApp-36x36.jpg 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/Ton_Brandsen_NetApp-120x120.jpg 120w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>\u201cVia Smart Profile hebben wij gekozen voor de EMIG-database als aanvulling op onze eigen database, omdat deze de beste dekking, kwaliteit en beschikbaarheid heeft. Een externe database is noodzakelijk voor het aanvullen van onze eigen (prospect)informatie, maar ook voor het analyseren van de installed base.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Ton Brandsen<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Senior Manager Marketing Operations EMEA<\/span><span class='hidden avia-testimonial-markup-link'  itemprop=\"url\" >http:\/\/www.netapp.com\/nl\/<\/span><span class=\"avia-testimonial-subtitle-sep\">&ndash;<\/span><a class='avia-testimonial-link' href='http:\/\/www.netapp.com\/nl\/' target=\"_blank\" rel=\"noopener noreferrer\">NetApp<\/a><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q1h6y5-2979bc1bf80e7948c27435e6d7ea416a\">\n.flex_column.av-q1h6y5-2979bc1bf80e7948c27435e6d7ea416a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q1h6y5-2979bc1bf80e7948c27435e6d7ea416a av_two_fifth  avia-builder-el-14  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nqinil-7f20a6c97ac80c88519fd4dbc4ed820c\">\n.avia-image-container.av-nqinil-7f20a6c97ac80c88519fd4dbc4ed820c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-nqinil-7f20a6c97ac80c88519fd4dbc4ed820c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-nqinil-7f20a6c97ac80c88519fd4dbc4ed820c av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-right  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1783 avia-img-lazy-loading-not-1783 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp.jpg\" alt='' title='logo netapp'  height=\"180\" width=\"370\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp.jpg 370w, https:\/\/smartprofile.io\/wp-content\/uploads\/2016\/05\/logo-netapp-300x146.jpg 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-lorwj1-15425b206184ce82feee91d36328ecde main_color avia-section-large avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6v6nh-66ca150996a0df892ff29454a0dfd3c0\">\n.flex_column.av-l6v6nh-66ca150996a0df892ff29454a0dfd3c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l6v6nh-66ca150996a0df892ff29454a0dfd3c0 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jpuw6j2g-9825f2741d21c1fd0585626afb09ebe7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Welke rol speelt de database in de marktbenaderingsstrategie van NetApp?<\/strong><br \/>\n\u201cVia Smart Profile hebben wij gekozen voor de EMIG-database als aanvulling op onze eigen database, omdat deze de beste dekking, kwaliteit en beschikbaarheid heeft. Een externe database is noodzakelijk voor het aanvullen van onze eigen (prospect)informatie, maar ook voor het analyseren van de installed base. Nu de installed base data van alle landen in hetzelfde format wordt weergegeven, is het eenvoudiger om over de landsgrenzen heen analyses uit te voeren.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ihhydp-e2b8db91a7a989f73bdab7dacff4f4f7\">\n.flex_column.av-ihhydp-e2b8db91a7a989f73bdab7dacff4f4f7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ihhydp-e2b8db91a7a989f73bdab7dacff4f4f7 av_one_half  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-6ge0d-9d1b6cf35fc711de197fb752b8635e83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Daarnaast wordt de kwalitatieve data ingezet door onze centrale telemarketingafdeling in Barcelona, de marketing managers van de verschillende landen en salesmedewerkers. Alle informatie die wij over klanten of prospects verzamelen gaat terug in onze database, ook wanneer het nog geen directe lead is. Lead nurturing is een belangrijk onderdeel van onze marktaanpak. Hiervoor en voor de uitrol van campagnes is een kwalitatief goede database als basis cruciaal.\u201d<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-c1xmct-bba01defe0677897ff3629ad379575d9 alternate_color avia-section-large avia-no-border-styling  avia-builder-el-21  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-a3uh0t-ba11dad705d2f08dd15c97bf40073af8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Over NetApp<\/h2>\n<p>NetApp biedt innovatieve storage en datamanagement oplossingen, die bedrijven helpen om buitengewone doorbraken en kostenbesparingen te realiseren. Over de hele wereld kiezen klanten voor onze \u2018Go Beyond\u2019 mentaliteit en onze uitgebreide portfolio van producten en diensten. Onze oplossingen zorgen ervoor dat kritische bedrijfsdata non-stop beschikbaar is, vereenvoudigen bedrijfsprocessen zodat bedrijven sneller nieuwe pr.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2349'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":1783,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[141],"class_list":["post-2349","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referenties"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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