{"id":18547,"date":"2020-10-08T09:06:27","date_gmt":"2020-10-08T07:06:27","guid":{"rendered":"https:\/\/smartprofile.io\/?p=18547"},"modified":"2021-07-29T10:20:55","modified_gmt":"2021-07-29T08:20:55","slug":"have-a-healthy-funnel","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/","title":{"rendered":"Have a healthy funnel!"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290\">\n#top .hr.hr-invisible.av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290 hr-invisible  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx109r-1f12e94e67d8125772d00f8053dc88f5\">\n.flex_column.av-kfqx109r-1f12e94e67d8125772d00f8053dc88f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kfqx109r-1f12e94e67d8125772d00f8053dc88f5 av_one_half  avia-builder-el-1  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kfqx1xjw-fba24c4a2c019efea6c8589452968e23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Have a healthy funnel<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4\">\n#top .hr.hr-invisible.av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kfqx5a0n-d3d2434c98381aa204af385de6b65319 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><i><span data-contrast=\"auto\">Het nieuwe kwartaal staat alweer bijna voor de deur, ben jij er klaar voor?<\/span><\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tijd om eens goed te kijken hoe effectief <\/span><span data-contrast=\"auto\">bepaalde\u00a0<\/span><span data-contrast=\"auto\">marketing en sales<\/span><span data-contrast=\"auto\">\u00a0acties<\/span><span data-contrast=\"auto\">\u00a0nu echt zijn<\/span><span data-contrast=\"auto\">\u00a0geweest en hoe je\u00a0<\/span><span data-contrast=\"auto\">pijplijn<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">er nu voorstaat.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In dit blog leg ik uit hoe we\u00a0<\/span><span data-contrast=\"auto\">overzich<\/span><span data-contrast=\"auto\">t houden over onze marketing\u00a0<\/span><span data-contrast=\"auto\">pijplijn<\/span><span data-contrast=\"auto\">. Hiervoor gebruiken we zelf de\u00a0<\/span><span data-contrast=\"auto\">Demand<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Waterfall<\/span><span data-contrast=\"auto\">\u00a02.0 van\u00a0<\/span><span data-contrast=\"auto\">S<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">riusDecisions<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Door middel van deze\u00a0<\/span><span data-contrast=\"auto\">funnel<\/span><span data-contrast=\"auto\">\u00a0kan je gemakkelijk zien waar je leads in de pijplijn zitten<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">hoe ver ze zijn uitgekwalificeerd<\/span><span data-contrast=\"auto\"> en waar jij actie op moet ondernemen.<\/span><\/p>\n<p><a class=\"Hyperlink SCXW111744646 BCX0\" href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Demand-Waterfall-template.xlsx\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange SCXW111744646 BCX0\"><span class=\"TextRun Underlined SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111744646 BCX0\" data-ccp-charstyle=\"Hyperlink\">De\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111744646 BCX0\" data-ccp-charstyle=\"Hyperlink\">funnel<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW111744646 BCX0\">is<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\"> in vier fases verdeeld: <\/span><\/span><strong><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">A<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">anvraag,\u00a0<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">Marketingkwalificatie<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">,\u00a0<\/span><\/span><\/strong><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\"><strong>Saleskwalificatie<\/strong> en <strong>Close<\/strong>. Waarbij de\u00a0<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW111744646 BCX0\">funnel<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">\u00a0als een trechter werkt,\u00a0<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">en<\/span><\/span><span class=\"TextRun SCXW111744646 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111744646 BCX0\">\u00a0de kwalificatie zich verticaal naar beneden verplaatst.<\/span><\/span><span class=\"EOP SCXW111744646 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4\">\n#top .hr.hr-invisible.av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kfqx27cq-3e4644379a8bc9a9d07c31df37f0d7f4 hr-invisible  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27qjqcz-56fa6890c4d66a836703dad016d2aed8\">\n.flex_column.av-27qjqcz-56fa6890c4d66a836703dad016d2aed8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27qjqcz-56fa6890c4d66a836703dad016d2aed8 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx6pbp-d2204c52463f0ac296b20e75f4e5e35a\">\n.avia-image-container.av-kfqx6pbp-d2204c52463f0ac296b20e75f4e5e35a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kfqx6pbp-d2204c52463f0ac296b20e75f4e5e35a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kfqx6pbp-d2204c52463f0ac296b20e75f4e5e35a av-styling- av-img-linked avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Demand-Waterfall-template.xlsx\" class='avia_image '  aria-label='Funnel Transparant-02'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18550 avia-img-lazy-loading-not-18550 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-1030x1030.png\" alt='' title='Funnel Transparant-02'  height=\"1030\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-1030x1030.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-300x300.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-768x768.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-1536x1536.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-2048x2048.png 2048w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-180x180.png 180w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-1500x1500.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Funnel-Transparant-02-705x705.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqyk6zj-a065cc1c559076d8724ffa9e9d08b24b\">\n.avia-section.av-kfqyk6zj-a065cc1c559076d8724ffa9e9d08b24b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kfqyk6zj-a065cc1c559076d8724ffa9e9d08b24b main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18547'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290\">\n#top .hr.hr-invisible.av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-kfqx27cq-3d59d14aeb7de1ab56b1fdb1fffc8290 hr-invisible  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxb1gx-cd39c8c6093837f5c6d41fb114e0d856\">\n#top .av_textblock_section.av-kfqxb1gx-cd39c8c6093837f5c6d41fb114e0d856 .avia_textblock{\ncolor:#383838;\n}\n<\/style>\n<section  class='av_textblock_section av-kfqxb1gx-cd39c8c6093837f5c6d41fb114e0d856 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span data-contrast=\"auto\">Fase 1: Aanvraag<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section>\n<section  class='av_textblock_section av-kfqxb1gx-d0e2cd6acce15b1fe081e888efe5dd72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Deze aanvragen zijn onderverdeeld in \u2018\u2019<\/span><span data-contrast=\"auto\">inbound<\/span><span data-contrast=\"auto\">\u2019\u2019 en \u2018\u2019<\/span><span data-contrast=\"auto\">outbound<\/span><span data-contrast=\"auto\">\u2019\u2019.\u00a0<\/span><span data-contrast=\"auto\">\u00a0Dit houdt in alle\u00a0<\/span><span data-contrast=\"auto\">inbound<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">(<\/span><span data-contrast=\"auto\">ingevulde<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">contactformulieren, directe websitebezoeken,\u00a0<\/span><span data-contrast=\"auto\">whitepaper<\/span><span data-contrast=\"auto\">\u00a0downloads, inschrijvingen voor de nieuwsbrief, etc.) en\u00a0<\/span><span data-contrast=\"auto\">outbound<\/span><span data-contrast=\"auto\">\u00a0(verstuurde e-mails, kliks op advertenties, publicaties<\/span><span data-contrast=\"auto\">\u00a0in media<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">\u00a0acties<\/span><span data-contrast=\"auto\">. Aan al deze acties hebben wij verschillende\u00a0<\/span><span data-contrast=\"auto\">scores<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">gehangen<\/span><span data-contrast=\"auto\">. Wanneer\u00a0<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">en\u00a0<\/span><span data-contrast=\"auto\">medewerker<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">van een interessant\u00a0<\/span><span data-contrast=\"auto\">account\u00a0<\/span><span data-contrast=\"auto\">(binnen jouw doelgroep)<\/span><span data-contrast=\"auto\">\u00a0een dergelijke actie uitvoert, komt deze in\u00a0<\/span><span data-contrast=\"auto\">het<\/span><span data-contrast=\"auto\">\u00a0document terecht. Zelf classificeren wij alleen personen met de rollen marketing, sales new business\/ development en C-level om dat dit de personen zijn d<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">e beslissingen\u00a0<\/span><span data-contrast=\"auto\">nemen\u00a0<\/span><span data-contrast=\"auto\">rondom onze\u00a0<\/span><span data-contrast=\"auto\">producten\/<\/span><span data-contrast=\"auto\">diensten en deze\u00a0<\/span><span data-contrast=\"auto\">uiteindelijk\u00a0<\/span><span data-contrast=\"auto\">ook\u00a0<\/span><span data-contrast=\"auto\">voornamelijk\u00a0<\/span><span data-contrast=\"auto\">gebruiken.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Telkens wanneer een\u00a0<\/span><\/i><i><span data-contrast=\"auto\">organisatie\u00a0<\/span><\/i><i><span data-contrast=\"auto\">een van deze acties voltooit, worden de punten aan het account toegekend. Wanneer het bedrijf meer dan 15 punten bereikt, wordt het een AQL (Automation\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Qualified<\/span><\/i><i><span data-contrast=\"auto\">\u00a0Lead). Er\u00a0<\/span><\/i><i><span data-contrast=\"auto\">is\u00a0<\/span><\/i><i><span data-contrast=\"auto\">echter\u00a0<\/span><\/i><i><span data-contrast=\"auto\">een\u00a0<\/span><\/i><i><span data-contrast=\"auto\">uitzondering bij het toekennen van punten,\u00a0<\/span><\/i><i><span data-contrast=\"auto\">e<\/span><\/i><i><span data-contrast=\"auto\">e<\/span><\/i><i><span data-contrast=\"auto\">n<\/span><\/i><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><i><span data-contrast=\"auto\">ingevuld\u00a0<\/span><\/i><i><span data-contrast=\"auto\">contactformulier\u00a0<\/span><\/i><i><span data-contrast=\"auto\">is<\/span><\/i><i><span data-contrast=\"auto\">\u00a0zo belangrijk dat\u00a0<\/span><\/i><i><span data-contrast=\"auto\">de<\/span><\/i><i><span data-contrast=\"auto\">ze meer punten krijg<\/span><\/i><i><span data-contrast=\"auto\">t<\/span><\/i><i><span data-contrast=\"auto\">\u00a0en schakel<\/span><\/i><i><span data-contrast=\"auto\">t<\/span><\/i><i><span data-contrast=\"auto\">\u00a0automatisch over naar TAL of SAL&#8221;<\/span><\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxp47t-2f0de7d9e4ad512923a14eac78f06ebc\">\n.avia-section.av-kfqxp47t-2f0de7d9e4ad512923a14eac78f06ebc{\nbackground-color:#fbdcdc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kfqxp47t-2f0de7d9e4ad512923a14eac78f06ebc main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18547'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-14  el_before_av_one_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-kfqy8ej5-3290756647700321e35c6f4166709702 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqy8ej5-3290756647700321e35c6f4166709702\">\n.flex_column.av-kfqy8ej5-3290756647700321e35c6f4166709702{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kfqy8ej5-3290756647700321e35c6f4166709702 av_one_third  avia-builder-el-15  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqy7lwr-e88ec027bb41eab380da48e0a84a210f\">\n.avia-image-container.av-kfqy7lwr-e88ec027bb41eab380da48e0a84a210f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kfqy7lwr-e88ec027bb41eab380da48e0a84a210f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kfqy7lwr-e88ec027bb41eab380da48e0a84a210f av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-22339 avia-img-lazy-loading-not-22339 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-267x300.png\" alt='' title='Proces client social selling'  height=\"300\" width=\"267\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-267x300.png 267w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-917x1030.png 917w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-768x863.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-1367x1536.png 1367w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-1822x2048.png 1822w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-1335x1500.png 1335w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling-627x705.png 627w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Proces-client-social-selling.png 1898w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oiubqr-7d780debb036b51fb64987cd682aed9d\">\n.flex_column.av-1oiubqr-7d780debb036b51fb64987cd682aed9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1oiubqr-7d780debb036b51fb64987cd682aed9d av_two_third  avia-builder-el-17  el_after_av_one_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxb1gx-6671f831fd2ea41d1f2f8f00b6726a44\">\n#top .av_textblock_section.av-kfqxb1gx-6671f831fd2ea41d1f2f8f00b6726a44 .avia_textblock{\ncolor:#ff7474;\n}\n<\/style>\n<section  class='av_textblock_section av-kfqxb1gx-6671f831fd2ea41d1f2f8f00b6726a44 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span data-contrast=\"auto\">Fase 2: <span class=\"TextRun SCXW13729025 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW13729025 BCX0\">Marketingkwalificatie<\/span><\/span><\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kfqxb1gx-d0e2cd6acce15b1fe081e888efe5dd72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Wanneer\u00a0<\/span><span data-contrast=\"auto\">een account in de<\/span><span data-contrast=\"auto\">ze<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">marketingcategorie<\/span><span data-contrast=\"auto\">\u00a0terechtkomt,\u00a0<\/span><span data-contrast=\"auto\">is het\u00a0<\/span><span data-contrast=\"auto\">voor marketing de taak om\u00a0<\/span><span data-contrast=\"auto\">deze nog verder te kwalificeren<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Wanneer deze accounts nog meer punten te pakken hebben gekregen door\u00a0<\/span><span data-contrast=\"auto\">acties die zijn ondernomen<\/span><span data-contrast=\"auto\">\u00a0(lees<\/span><span data-contrast=\"auto\">:<\/span><span data-contrast=\"auto\">\u00a040 punten zijn behaald)<\/span><span data-contrast=\"auto\">\u00a0verschuiven de<\/span><span data-contrast=\"auto\">ze naar de telemarketeer.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De telemarke<\/span><span data-contrast=\"auto\">teer gaat vervolgens aan de slag met deze\u00a0<\/span><span data-contrast=\"auto\">potenti<\/span><span data-contrast=\"auto\">\u00eb<\/span><span data-contrast=\"auto\">le<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">leads<\/span><span data-contrast=\"auto\">\u00a0om ze verder te kwalificeren<\/span><span data-contrast=\"auto\">. Daarnaast kan de telemarket<\/span><span data-contrast=\"auto\">eer<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">ook zelf\u00a0<\/span><span data-contrast=\"auto\">acquisitie<\/span><span data-contrast=\"auto\">\u00a0uitvoeren op accounts<\/span><span data-contrast=\"auto\">\u00a0die belangrijk zijn, maar<\/span><span data-contrast=\"auto\">\u00a0die\u00a0<\/span><span data-contrast=\"auto\">niet\u00a0<\/span><span data-contrast=\"auto\">uit de AQL bak komen.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Wanneer deze\u00a0<\/span><span data-contrast=\"auto\">leads\u00a0<\/span><span data-contrast=\"auto\">gekwalificeerd<\/span><span data-contrast=\"auto\">\u00a0zijn worden deze doorgezet naar sales.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-17freoj-8be53ff98734678d1521c727f1ba100f main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18547'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kfqxb1gx-ab19a8ca0fecaf47a3e6db14a789e4b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span data-contrast=\"auto\">Fase 3: <span class=\"TextRun SCXW115208399 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115208399 BCX0\">Saleskwalificatie<\/span><\/span><\/span><\/h2>\n<\/div><\/section>\n<section  class='av_textblock_section av-kfqxb1gx-d0e2cd6acce15b1fe081e888efe5dd72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Wanneer\u00a0<\/span><span data-contrast=\"auto\">de telemarketeer\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0lead heeft gekwalificeerd gaat deze door naar\u00a0<\/span><span data-contrast=\"auto\">de sales<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Als de lead voldoet aan de\u00a0<\/span><span data-contrast=\"auto\">vastgestelde eisen wordt deze door sales geaccepteerd<\/span><span data-contrast=\"auto\">. Vervolgens gaat sales met de\u00a0<\/span><span data-contrast=\"auto\">contact<\/span><span data-contrast=\"auto\">persoon<\/span><span data-contrast=\"auto\">\u00a0in gesprek<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Als er een voorstel mag worden uitgebracht, wordt er een verkoopkans aan gekoppeld en\u00a0<\/span><span data-contrast=\"auto\">krijgt deze lead de status Sales\u00a0<\/span><span data-contrast=\"auto\">Qualified<\/span><span data-contrast=\"auto\">\u00a0Lead<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Ook hier is het mogelijk voor de sales om zelf<\/span><span data-contrast=\"auto\">\u00a0actie\u00a0<\/span><span data-contrast=\"auto\">te onderneme<\/span><span data-contrast=\"auto\">n op de daarvoor geselecteerde accounts (<\/span><span data-contrast=\"auto\">named<\/span><span data-contrast=\"auto\">\u00a0accounts)<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxrqtv-19fb465996050bec6bdd077debb99984\">\n.avia-section.av-kfqxrqtv-19fb465996050bec6bdd077debb99984{\nbackground-color:#d5ecee;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-kfqxrqtv-19fb465996050bec6bdd077debb99984 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18547'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-27  el_before_av_one_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-kfqy8ej5-3290756647700321e35c6f4166709702 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqy8ej5-3290756647700321e35c6f4166709702\">\n.flex_column.av-kfqy8ej5-3290756647700321e35c6f4166709702{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kfqy8ej5-3290756647700321e35c6f4166709702 av_one_third  avia-builder-el-28  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqy7lwr-248c2c029d7aa553efcf32b59ba4d50c\">\n.avia-image-container.av-kfqy7lwr-248c2c029d7aa553efcf32b59ba4d50c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kfqy7lwr-248c2c029d7aa553efcf32b59ba4d50c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kfqy7lwr-248c2c029d7aa553efcf32b59ba4d50c av-styling- avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-22367 avia-img-lazy-loading-not-22367 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Duimpje-omhoog-1.png\" alt='' title='Duimpje omhoog'  height=\"490\" width=\"830\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Duimpje-omhoog-1.png 830w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Duimpje-omhoog-1-300x177.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Duimpje-omhoog-1-768x453.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Duimpje-omhoog-1-705x416.png 705w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sc4i7n-d9fd466b7a8c4ce37ced267be071b243\">\n.flex_column.av-sc4i7n-d9fd466b7a8c4ce37ced267be071b243{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-sc4i7n-d9fd466b7a8c4ce37ced267be071b243 av_two_third  avia-builder-el-30  el_after_av_one_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxb1gx-13254c58ee383dba14c8cd95f874437a\">\n#top .av_textblock_section.av-kfqxb1gx-13254c58ee383dba14c8cd95f874437a .avia_textblock{\ncolor:#00bab7;\n}\n<\/style>\n<section  class='av_textblock_section av-kfqxb1gx-13254c58ee383dba14c8cd95f874437a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span data-contrast=\"auto\">Fase 4: Close<\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kfqxb1gx-d0e2cd6acce15b1fe081e888efe5dd72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Op basis van het voorstel<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">is\u00a0<\/span><span data-contrast=\"auto\">het\u00a0<\/span><span data-contrast=\"auto\">natuurlijk de bedoeling dat\u00a0<\/span><span data-contrast=\"auto\">de offerte wordt getekend maar helaas is dit in praktijk niet altijd zo<\/span><span data-contrast=\"auto\">. Wanneer de off<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">rte niet wordt gewonnen<\/span><span data-contrast=\"auto\">\u00a0gaat deze<\/span><span data-contrast=\"auto\">, afhankelijk van de reden van het niet tekenen van het voorstel,<\/span><span data-contrast=\"auto\">\u00a0weer terug de\u00a0<\/span><span data-contrast=\"auto\">funnel<\/span><span data-contrast=\"auto\">\u00a0in<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In het kader\u00a0<\/span><span data-contrast=\"auto\">van\u00a0<\/span><span data-contrast=\"auto\">conversie<\/span><span data-contrast=\"auto\">meten, wil je natuurlijk ook weten<\/span><span data-contrast=\"auto\">\u00a0welke offertes de hoogste conversieratio hebben, zijn dit leads die door<\/span><span data-contrast=\"auto\">\u00a0marketing, telemarketing<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">of door sales zijn gegenereerd?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Meten is weten!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Naast\u00a0<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">funnel<\/span><span data-contrast=\"auto\">, de\u00a0<\/span><span data-contrast=\"auto\">specifieke\u00a0<\/span><span data-contrast=\"auto\">aantallen<\/span><span data-contrast=\"auto\">, meten wij dan ook de conversie van stap naar stap, zodat\u00a0<\/span><span data-contrast=\"auto\">ook wij\u00a0<\/span><span data-contrast=\"auto\">ons potentieel realiseren<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0\">\n#top .hr.hr-invisible.av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-6cfbea78952bc116424bf868ebdfdda0 hr-invisible  avia-builder-el-33  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18547'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kfqxq4xa-d3a8356e0892f808b4ee0b61e0094f0e\">\n#top .hr.hr-invisible.av-kfqxq4xa-d3a8356e0892f808b4ee0b61e0094f0e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kfqxq4xa-d3a8356e0892f808b4ee0b61e0094f0e hr-invisible  avia-builder-el-34  el_after_av_section  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kfqxb1gx-d0e2cd6acce15b1fe081e888efe5dd72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Nog een paar vragen o<\/span><span data-contrast=\"auto\">m je\u00a0<\/span><span data-contrast=\"auto\">funnel<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">op scherp te zetten:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wat zijn de stappen\u00a0<\/span><span data-contrast=\"auto\">en\u00a0<\/span><span data-contrast=\"auto\">strategie\u00ebn<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">om te meten wanneer een\u00a0<\/span><span data-contrast=\"auto\">lead verschuift in het koopproces?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Kan je insch<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">tten hoe\u00a0<\/span><span data-contrast=\"auto\">het aankoopproces verloopt voor\u00a0<\/span><span data-contrast=\"auto\">een prospect?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is dit proces ook duidelijk omschreven en\u00a0<\/span><span data-contrast=\"auto\">consistent<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hoe kan\u00a0<\/span><span data-contrast=\"auto\">je met effectief leadbeheer de\u00a0<\/span><span data-contrast=\"auto\">samenwerking\u00a0<\/span><span data-contrast=\"auto\">tussen marketing en sales\u00a0<\/span><span data-contrast=\"auto\">nog verder verbeteren<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/10\/Demand-Waterfall-template.xlsx\"><span data-contrast=\"none\">Graag de\u00a0<\/span><span data-contrast=\"none\">funnel<\/span><span data-contrast=\"none\">\u00a0als\u00a0<\/span><span data-contrast=\"none\">excelfile<\/span><span data-contrast=\"none\">\u00a0downloaden? Klik dan hier!<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18547","post","type-post","status-publish","format-standard","hentry","category-blog-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Have a healthy funnel! - Smart Profile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have a healthy funnel! - Smart Profile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Profile\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T07:06:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-29T08:20:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/12\/Smart_Profile_Main-1800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J@han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:site\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"J@han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\"},\"author\":{\"name\":\"J@han\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383\"},\"headline\":\"Have a healthy funnel!\",\"datePublished\":\"2020-10-08T07:06:27+00:00\",\"dateModified\":\"2021-07-29T08:20:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\"},\"wordCount\":2574,\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\",\"url\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\",\"name\":\"Have a healthy funnel! - Smart Profile\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/#website\"},\"datePublished\":\"2020-10-08T07:06:27+00:00\",\"dateModified\":\"2021-07-29T08:20:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Have a healthy funnel!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartprofile.io\/#website\",\"url\":\"https:\/\/smartprofile.io\/\",\"name\":\"Smart Profile\",\"description\":\"Smart Profile - B2B Market Intelligence and Demand Generation\",\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartprofile.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartprofile.io\/#organization\",\"name\":\"Smart Profile\",\"url\":\"https:\/\/smartprofile.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"contentUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"width\":844,\"height\":200,\"caption\":\"Smart Profile\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Smart_Profile_\",\"https:\/\/www.instagram.com\/smartprofilebenelux\/\",\"https:\/\/www.linkedin.com\/company\/smart-profile\",\"https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383\",\"name\":\"J@han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"caption\":\"J@han\"},\"url\":\"https:\/\/smartprofile.io\/nl\/author\/johan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Have a healthy funnel! - Smart Profile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/","og_locale":"nl_NL","og_type":"article","og_title":"Have a healthy funnel! - Smart Profile","og_url":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/","og_site_name":"Smart Profile","article_published_time":"2020-10-08T07:06:27+00:00","article_modified_time":"2021-07-29T08:20:55+00:00","og_image":[{"width":1800,"height":1249,"url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/12\/Smart_Profile_Main-1800.jpg","type":"image\/jpeg"}],"author":"J@han","twitter_card":"summary_large_image","twitter_creator":"@Smart_Profile_","twitter_site":"@Smart_Profile_","twitter_misc":{"Geschreven door":"J@han","Geschatte leestijd":"7 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#article","isPartOf":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/"},"author":{"name":"J@han","@id":"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383"},"headline":"Have a healthy funnel!","datePublished":"2020-10-08T07:06:27+00:00","dateModified":"2021-07-29T08:20:55+00:00","mainEntityOfPage":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/"},"wordCount":2574,"publisher":{"@id":"https:\/\/smartprofile.io\/#organization"},"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/","url":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/","name":"Have a healthy funnel! - Smart Profile","isPartOf":{"@id":"https:\/\/smartprofile.io\/#website"},"datePublished":"2020-10-08T07:06:27+00:00","dateModified":"2021-07-29T08:20:55+00:00","breadcrumb":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/have-a-healthy-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/"},{"@type":"ListItem","position":2,"name":"Have a healthy funnel!"}]},{"@type":"WebSite","@id":"https:\/\/smartprofile.io\/#website","url":"https:\/\/smartprofile.io\/","name":"Smart Profile","description":"Smart Profile - B2B Market Intelligence and Demand Generation","publisher":{"@id":"https:\/\/smartprofile.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartprofile.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/smartprofile.io\/#organization","name":"Smart Profile","url":"https:\/\/smartprofile.io\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/","url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","contentUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","width":844,"height":200,"caption":"Smart Profile"},"image":{"@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Smart_Profile_","https:\/\/www.instagram.com\/smartprofilebenelux\/","https:\/\/www.linkedin.com\/company\/smart-profile","https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/"]},{"@type":"Person","@id":"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383","name":"J@han","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","caption":"J@han"},"url":"https:\/\/smartprofile.io\/nl\/author\/johan\/"}]}},"_links":{"self":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/18547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/comments?post=18547"}],"version-history":[{"count":26,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/18547\/revisions"}],"predecessor-version":[{"id":22370,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/18547\/revisions\/22370"}],"wp:attachment":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/media?parent=18547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/categories?post=18547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/tags?post=18547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}