{"id":19966,"date":"2021-01-26T16:28:14","date_gmt":"2021-01-26T15:28:14","guid":{"rendered":"https:\/\/smartprofile.io\/?p=19966"},"modified":"2021-01-27T08:20:35","modified_gmt":"2021-01-27T07:20:35","slug":"het-best-gelezen-artikel-over-de-trends-in-2021-maar-echt","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/het-best-gelezen-artikel-over-de-trends-in-2021-maar-echt\/","title":{"rendered":"Het best gelezen artikel over de trends in 2021. Maar echt."},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1huddlq-f4622d2b602ba8d6dba7fffea246e547\">\n.flex_column.av-1huddlq-f4622d2b602ba8d6dba7fffea246e547{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1huddlq-f4622d2b602ba8d6dba7fffea246e547 av_one_full  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9\">\n#top .hr.hr-invisible.av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9 hr-invisible  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kke4sqs7-24e80029b62d3f779edd45e275780f9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Het best gelezen artikel over de trends in 2021. <\/strong><\/h2>\n<h2><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kke4sqs7-24e80029b62d3f779edd45e275780f9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>Maar echt.<\/strong><\/h1>\n<h2><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Om je potentieel te realiseren wil je als marketeer, sales en als B2B organisatie op de hoogte blijven van de laatste trends in de markt en jouw vakgebied. Dan herken je vast ook wel dat er een stormvloed van e-mails, LinkedIn posts en online advertenties over de trends voor 2021 over je heen komt. Allemaal bedoelt om je aandacht te pakken. Want. Alles voor de klik! En dan natuurlijk hopen dat jij verder gaat kijken en wellicht converteert naar een lead. De vraag is echter: Hoe kun je leads verwachten als je creativiteit niet verder komt dan het kopi\u00ebren van wat anderen doen?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke4yhgn-5bb783834100617d07ebd8c01ce77c70\">\n.avia-image-container.av-kke4yhgn-5bb783834100617d07ebd8c01ce77c70 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke4yhgn-5bb783834100617d07ebd8c01ce77c70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke4yhgn-5bb783834100617d07ebd8c01ce77c70 av-styling- avia-align-center  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19987 avia-img-lazy-loading-not-19987 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-1030x271.png\" alt='' title='2020 wordt 2021'  height=\"271\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-1030x271.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-300x79.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-768x202.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-1536x404.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-1500x394.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021-705x185.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/2020-wordt-2021.png 1890w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\u20182020\u2019 aanpassen naar \u20182021\u2019 en online dat artikel<\/strong><\/p>\n<p>Het valt me op dat de gepresenteerde trends al meerdere jaren op het lijstje staan:<\/p>\n<ul>\n<li>Het gebruik van marketing en sales software zoals marketing\/sales automation of een customer data platform (CDP)<\/li>\n<li>Gepersonaliseerde content in e-mails, video\u2019s, websites, etc.<\/li>\n<li>Social selling<\/li>\n<li>Influencer marketing<\/li>\n<li>Account-based marketing\/selling<\/li>\n<\/ul>\n<p>Kortom, het artikel van 2020 erbij pakken, overal 2021 van maken en het nog even nalopen en online dan maar. Vorig jaar zorgde dat immers ook voor de nodige kliks. Maar wees eens wat kritischer! Waar hebben jouw (potenti\u00eble) klanten het over en hoe kun je ze echt helpen om ook hun potentieel te realiseren?<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke5eudy-fb97c091ab9e989d8656cfe060e40cc2\">\n.avia-section.av-kke5eudy-fb97c091ab9e989d8656cfe060e40cc2{\nbackground-color:#eaeaea;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kke5eudy-fb97c091ab9e989d8656cfe060e40cc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_one_full  el_before_av_image  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-c3bc16dba2273c84cb89d72575b88397\">\n.flex_column.av-15o6cda-c3bc16dba2273c84cb89d72575b88397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-c3bc16dba2273c84cb89d72575b88397 av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>COVID-19, corona en terug naar \u201cnormaal\u201d<\/strong><\/p>\n<p>Ver bovenaan de lijst met originele berichten staat: COVID-19. Onderwerpen zoals events zullen online of in een hybride vorm plaatsvinden, sales zal meer remote zijn passeren de revue. Bovendien wordt er ook binnen ons marketing en sales landschap druk gespeculeerd over hoe we zullen werken tijdens het nieuwe \u201cnormaal\u201d. Laten we daar aub mee ophouden als marketing en sales professionals.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0\">\n.flex_column.av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0 av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Kopieergedrag en creatieve onmacht<\/strong><\/p>\n<p>Naast trends zie ik ook veel kopieergedrag. Zo zie ik veel mensen die graag het algoritme van LinkedIn willen \u201ctesten\u201d door je mening te vragen bij diverse posts, waarbij je via een like, celebrate, etc. je reactie kan geven.<\/p>\n<p>Nadat de eerste op dit idee kwam, volgende er al snel velen. Veel mensen willen schijnbaar van me weten of ik straks meer thuis wil werken als de lockdown maatregelen verleden tijd zijn. Ik weet daarbij ook echt niet wie een dergelijke poll heeft geplaatst, laat staan bij welke organisatie. Dus wees eerlijk wat is daarvan nu de toegevoegde waarde? Hoe past dat bij jou als persoon of bij jou als medewerker van een organisatie? Welk beeld roept dit op bij jouw (potenti\u00eble klanten)?<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke53g5j-61f308232b2683fee636856c6595dd78\">\n.avia-image-container.av-kke53g5j-61f308232b2683fee636856c6595dd78 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke53g5j-61f308232b2683fee636856c6595dd78 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke53g5j-61f308232b2683fee636856c6595dd78 av-styling- avia-align-center  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19984 avia-img-lazy-loading-not-19984 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Inspirerende-LinkedIn-post.png\" alt='' title='Inspirerende LinkedIn post'  height=\"717\" width=\"517\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Inspirerende-LinkedIn-post.png 517w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Inspirerende-LinkedIn-post-216x300.png 216w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Inspirerende-LinkedIn-post-508x705.png 508w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke54a92-c0325c72abeaa1405d0fa89dcdde7974\">\n.avia-section.av-kke54a92-c0325c72abeaa1405d0fa89dcdde7974{\nbackground-color:#eee5f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kke54a92-c0325c72abeaa1405d0fa89dcdde7974 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_image  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>2021: nieuw jaar vol creativiteit<\/strong><\/p>\n<p>Ik hoop dat mijn punt duidelijk is en dat we als B2B marketing en sales professionals kritisch kijken naar onze content. Ondanks alle trends zal content die past bij jouw merk en de behoefte van de klant het altijd winnen van vluchtig in elkaar gezette trendrapporten en gekopieerde posts op social media. Dat kunnen we beter!<\/p>\n<p><a href=\"https:\/\/www.tns-nipo.com\/onze-specialisaties\/covid-19\/covid-19-barometer\">Onderzoek<\/a> toont ook aan dat er behoefte is aan creativiteit. Ik zie niet alleen maar voorbeelden van hoe het niet moet. Gelukkig zijn er legio voorbeelden van partijen die op creatieve wijze hebben ingehaakt op thema\u2019s als social distancing.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9\">\n#top .hr.hr-invisible.av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9 hr-invisible  avia-builder-el-15  el_after_av_section  el_before_av_one_half  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-c3bc16dba2273c84cb89d72575b88397\">\n.flex_column.av-15o6cda-c3bc16dba2273c84cb89d72575b88397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-c3bc16dba2273c84cb89d72575b88397 av_one_half  avia-builder-el-16  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke53g5j-f5c1a52d08767aed2bf4c395a8eae65c\">\n.avia-image-container.av-kke53g5j-f5c1a52d08767aed2bf4c395a8eae65c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke53g5j-f5c1a52d08767aed2bf4c395a8eae65c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke53g5j-f5c1a52d08767aed2bf4c395a8eae65c av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19981 avia-img-lazy-loading-not-19981 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea.png\" alt='' title='Ikea'  height=\"754\" width=\"774\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea.png 774w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea-300x292.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea-768x748.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Ikea-705x687.png 705w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0\">\n.flex_column.av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke53g5j-588b19608460f3d4393413428d8f7150\">\n.avia-image-container.av-kke53g5j-588b19608460f3d4393413428d8f7150 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke53g5j-588b19608460f3d4393413428d8f7150 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke53g5j-588b19608460f3d4393413428d8f7150 av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19978 avia-img-lazy-loading-not-19978 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Nike.png\" alt='' title='Nike'  height=\"435\" width=\"951\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Nike.png 951w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Nike-300x137.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Nike-768x351.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Nike-705x322.png 705w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9\">\n#top .hr.hr-invisible.av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9 hr-invisible  avia-builder-el-20  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Daarnaast was er de oproep van Burger King om ook lekker bij de concurrent McDonald&#8217;s te kopen en later de <a href=\"https:\/\/www.adformatie.nl\/merkstrategie\/burger-king-laat-lokale-restaurants-nu-gratis-adverteren-op\">hulp<\/a> die werd geboden aan de lokale kleinere concurrent. Hier is gelijk een voorbeeld van kopieergedrag. In dit geval door <a href=\"https:\/\/www.ad.nl\/reizen\/sunweb-stuurt-vakantiegangers-naar-de-concurrent-boek-maar-bij-tui~a4544bed\/?referrer=https%3A%2F%2Fwww.google.com%2F\">Sunweb<\/a>.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-c3bc16dba2273c84cb89d72575b88397\">\n.flex_column.av-15o6cda-c3bc16dba2273c84cb89d72575b88397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-c3bc16dba2273c84cb89d72575b88397 av_one_half  avia-builder-el-22  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke53g5j-efb060f108c4d97cd51f3cc9bee7e715\">\n.avia-image-container.av-kke53g5j-efb060f108c4d97cd51f3cc9bee7e715 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke53g5j-efb060f108c4d97cd51f3cc9bee7e715 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke53g5j-efb060f108c4d97cd51f3cc9bee7e715 av-styling- avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19975 avia-img-lazy-loading-not-19975 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Burgerking.png\" alt='' title='Burgerking'  height=\"304\" width=\"540\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Burgerking.png 540w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Burgerking-300x169.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0\">\n.flex_column.av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15o6cda-3478ff8315ad0cebef1e5f59b78621c0 av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke53g5j-679cd0a7daea932bcc720679659cfa7b\">\n.avia-image-container.av-kke53g5j-679cd0a7daea932bcc720679659cfa7b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kke53g5j-679cd0a7daea932bcc720679659cfa7b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kke53g5j-679cd0a7daea932bcc720679659cfa7b av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19972 avia-img-lazy-loading-not-19972 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Sunweb.jpg\" alt='' title='Sunweb'  height=\"392\" width=\"697\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Sunweb.jpg 697w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/01\/Sunweb-300x169.jpg 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9\">\n#top .hr.hr-invisible.av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kke52pn8-8d2fb796e360f0186e7872a1f1a41eb9 hr-invisible  avia-builder-el-26  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Creativiteit hoeft niet alleen in de boodschap te zitten<\/strong><\/p>\n<p>Naast een creatieve en relevante boodschap is het ook goed om te kijken naar de kanalen die worden ingezet. Door het vele thuiswerken is iedereen (nog meer) op online tactieken en kanalen gaan inzetten, maar waarom worden offline tactieken zoals het sturen van een relevante attentie vaak achterwege gelaten? Hier liggen kansen om echt persoonlijk te zijn.<\/p>\n<p>Zo sprak ik onlangs een klant die ervoor had gekozen om een toolkit naar diverse interessante accounts te sturen. Je zou zeggen, er zit toch niemand op kantoor dat gaat niet werken? Juist wel! Bij vele organisaties wordt op zijn minst regelmatig de post gecontroleerd. Zodoende wist de klant op te vallen, relevant te zijn en ontstonden er meerdere concrete leads! Dus stel jezelf deze vragen: Hoezo alles via online tactieken? Hoe kom je daar onder de aandacht als zoveel mensen vechten voor aandacht op hetzelfde platform?<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke5c17r-15817b00ab30d8ad18bec074d3f2f380\">\n.avia-section.av-kke5c17r-15817b00ab30d8ad18bec074d3f2f380{\nbackground-color:#4d00a6;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kke5c17r-15817b00ab30d8ad18bec074d3f2f380 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kke4ta0f-f855b005807eb82503417fa1d218395a\">\n#top .av_textblock_section.av-kke4ta0f-f855b005807eb82503417fa1d218395a .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kke4ta0f-f855b005807eb82503417fa1d218395a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Creatieve boodschap en het juiste kanaal, maar wel naar de juiste persoon?<\/strong><\/p>\n<p>Tenslotte zie ik ook de nodige mensen die me op LinkedIn een sponsored InMail sturen met een boodschap waarvan ik denk: hoezo is dit voor mij relevant? Hoe ben ik nu in deze doelgroepselectie gekomen? Ook daarbij is het goed om je enkele vragen te stellen:<\/p>\n<ul>\n<li>Welke rol\/beslisser wil ik aanspreken?<\/li>\n<li>Welke factoren maken een account juist interessant ofwel wat zijn de factoren die bepalen of een account wel\/niet interessant is?<\/li>\n<\/ul>\n<p>Kortom, laten we er vooral een mooi en creatief jaar van maken, waarin we het marketing en sales vak op een professionele en positief kritische manier onder de aandacht brengen. Of zoals we bij Smart Profile zeggen, tijd om ons potentieel verder te gaan realiseren!<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-19966'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kke4ta0f-b372696ba9add919942bceca429706db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Dit blog is geschreven door Jurgen Verheijen, de Marketing Lead van Smart Profile.<\/em><\/p>\n<p style=\"text-align: center;\"><em>Wil je graag contact met hem leggen of een connectie maken?<\/em><\/p>\n<p style=\"text-align: center;\"><em>Bekijk dan <a href=\"https:\/\/www.linkedin.com\/in\/jurgen-verheijen\/\">hier zijn LinkedIn profiel<\/a>.<\/em><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":19987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-19966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het best gelezen artikel over de trends in 2021. 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