{"id":20221,"date":"2021-02-09T11:46:10","date_gmt":"2021-02-09T10:46:10","guid":{"rendered":"https:\/\/smartprofile.io\/?p=20221"},"modified":"2021-02-10T13:40:41","modified_gmt":"2021-02-10T12:40:41","slug":"de-perfecte-klant-samen-stellen","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/","title":{"rendered":"Waarom je hoge standaarden moet hebben als het aankomt op klantenwerving"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkscq9df-b3644743f04d5204fcff17bc4ea22626\">\n#top .hr.hr-invisible.av-kkscq9df-b3644743f04d5204fcff17bc4ea22626{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kkscq9df-b3644743f04d5204fcff17bc4ea22626 hr-invisible  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-peqtey-36eb6fa12c50e410a96c92429f5fc5db\">\n.flex_column.av-peqtey-36eb6fa12c50e410a96c92429f5fc5db{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-peqtey-36eb6fa12c50e410a96c92429f5fc5db av_one_full  avia-builder-el-1  el_after_av_hr  el_before_av_two_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkscp4re-4034f3ee6794027a16ecd36ae807e3c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Waarom je hoge standaarden moet hebben<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kkscp4re-4034f3ee6794027a16ecd36ae807e3c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>als het aankomt op klantenwerving<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkscq9df-f79b480e19add3c0b04e8672ae4a6dfa\">\n#top .hr.hr-invisible.av-kkscq9df-f79b480e19add3c0b04e8672ae4a6dfa{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kkscq9df-f79b480e19add3c0b04e8672ae4a6dfa hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>De marketing- en salesplannen voor Q1 zijn inmiddels in volle gang. Heb jij al een lijstje gemaakt met de accounts waar jij je echt op wilt gaan focussen voor Q2? Daar wil ik het vandaag overhebben, want, kijk jij kritisch naar de bedrijven waar jij je op richt? Een mogelijke klant kijkt kritisch naar jouw bedrijf dus waarom zou jij dat andersom niet doen?<\/em><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nu denk je misschien ja maar een klant is toch een klant (oftewel: omzet is omzet)? Maar hoge standaarden zijn goed als het aankomt op het werven van nieuwe business. Waarom? Omdat als jij goed nadenkt welke criteria een bedrijf moet hebben om interessant voor jou te zijn je dit de volgende voordelen zal opleveren:<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><strong>Passende oplossing<\/strong>: Wanneer een bedrijf aansluit op jouw criteria, betekent het ook dat jij een passende oplossing hebt voor het probleem van dit bedrijf, zo zet je je propositie op scherp;<\/li>\n<li><strong>Hogere conversie<\/strong>: Dit <u>bespaart je tijd en geld<\/u> omdat je je niet focust op irrelevante partijen en je alleen nog op passende bedrijven focust. Hierdoor zal je conversie ratio omhooggaan;<\/li>\n<li><strong>Meer klanttevredenheid<\/strong>: Hierdoor ben jij een goede match met het bedrijf, zullen zij positief over de samenwerking zijn en zal de klanttevredenheid omhooggaan en leven jullie nog lang en gelukkig samen.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkscq9df-d348be2cd31db94b388b26d67c952aa1\">\n#top .hr.hr-invisible.av-kkscq9df-d348be2cd31db94b388b26d67c952aa1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kkscq9df-d348be2cd31db94b388b26d67c952aa1 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Key account indicatoren<\/strong><\/h4>\n<p>Zelf bepalen wij ook waar het perfecte account voor Smart Profile uit bestaat, dit noemen wij een key account indicator (KAI). Een KAI is een criterium of indicator waar een account aan moet voldoen om relevant te zijn. De KAI gebruik je om je doelgroep te bepalen. Deze indicatoren kunnen verschillen per bedrijf, afdeling, propositie of product. Zo kan je gemakkelijk tientallen KAI\u2019s per bedrijf hebben.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkscwuh6-afe37a735cce9bae226a00ef39aab20a\">\n.avia-image-container.av-kkscwuh6-afe37a735cce9bae226a00ef39aab20a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kkscwuh6-afe37a735cce9bae226a00ef39aab20a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kkscwuh6-afe37a735cce9bae226a00ef39aab20a av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20242 avia-img-lazy-loading-not-20242 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-1030x539.png\" alt='' title='KAI - persona (2)'  height=\"539\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-1030x539.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-300x157.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-768x402.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-1536x803.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-1500x784.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1-705x369.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/KAI-persona-2-1.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Key account indicatoren kunnen bijvoorbeeld gebaseerd zijn op de omzet van een bedrijf, het aantal werknemers of werkplekken en\/of bepaalde functies die je aan wilt schrijven inclusief beslissingsbevoegdheid. Naast de meer algemene indicatoren heb je ook markt specifieke kenmerken, zoals het gebruik van hardware of software, informatie over het wagenpark, energiegebruik, koffieconsumptie en veel meer&#8230;<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-kksdlt8b-36c079679c47a878b793f18cd285fade sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kksdlt8b-36c079679c47a878b793f18cd285fade\">\n.flex_column.av-kksdlt8b-36c079679c47a878b793f18cd285fade{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kksdlt8b-36c079679c47a878b793f18cd285fade av_two_third  avia-builder-el-12  el_after_av_one_full  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Denk bijvoorbeeld aan wat jouw uniek maakt vergeleken met je concurrenten en zet juist op deze aspecten in. Wat zijn belangrijke indicatoren voor jou?<\/p>\n<p>Op basis van deze belangrijke indicatoren kunnen we een maatstaaf cre\u00ebren van de ideale klant of klanten. Natuurlijk slaan wij in praktijk nooit een mogelijke klant af, maar in het kader van acquisitie nemen we zelf niet actief actie op die groep die niet binnen onze key account indicatoren valt.<\/p>\n<\/div><\/section><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2rbjb1-8b1802f2e0c42b04c4b0145cf63fd1a7\">\n.flex_column.av-2rbjb1-8b1802f2e0c42b04c4b0145cf63fd1a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2rbjb1-8b1802f2e0c42b04c4b0145cf63fd1a7 av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_textblock  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkscwuh6-157165a87e6e58f07ba79799b1042659\">\n.avia-image-container.av-kkscwuh6-157165a87e6e58f07ba79799b1042659 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kkscwuh6-157165a87e6e58f07ba79799b1042659 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kkscwuh6-157165a87e6e58f07ba79799b1042659 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20229 avia-img-lazy-loading-not-20229 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-1030x1021.png\" alt='' title='De Perfecte klant'  height=\"1021\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-1030x1021.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-300x297.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-768x761.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-1536x1523.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-1500x1487.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant-705x699.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-Perfecte-klant.png 1845w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<section  class='av_textblock_section av-kkscr6mf-629a0f57c36b1dc3b86d84c72c22bfae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Hoe ga je zelf aan de slag met een KAI?<\/strong><\/h4>\n<ol>\n<li>Welke indicatoren zijn belangrijk voor jou? Denk aan de grote, omzet, bepaalde systemen, functies, markten, energie verbruik. Hoe specifieker hoe beter. Vervolgens voeg je je daar nog jouw unique selling points (USP\u2019s) aan toe en voila!<\/li>\n<li>Aan de hand van jouw KAI(\u2018s) ga je bekijken welke bedrijven binnen deze doelgroep vallen en waar jouw eerste focus op zou moeten liggen. Benieuwd hoe groot jouw doelgroep is?<a href=\"https:\/\/smartprofile.io\/nl\/key-account-indicator\/\"> Laat jouw indicatoren bij ons achter<\/a> en wij komen bij je terug met een doelgroep!<\/li>\n<li>Nu je weet welke bedrijven binnen jouw doelgroep vallen is het zaak met deze in contact te komen. Weet jij wie je moet benaderen? En hoe wil je deze bedrijven in contact komen, via social campagnes, een<br \/>\ne-mailcampagne of gewoon de telefoon oppakken en bellen? Mocht je willen dan kunnen we hier ook altijd bij helpen.<\/li>\n<\/ol>\n<p>Dus pak een pen, papier \u00e9n je klantensysteem erbij en aan de slag dan maar!<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":20213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-20221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom je hoge standaarden moet hebben als het aankomt op klantenwerving - Smart Profile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waarom je hoge standaarden moet hebben als het aankomt op klantenwerving - Smart Profile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Profile\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T10:46:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T12:40:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-prefecte-klant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"1030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J@han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:site\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"J@han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\"},\"author\":{\"name\":\"J@han\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383\"},\"headline\":\"Waarom je hoge standaarden moet hebben als het aankomt op klantenwerving\",\"datePublished\":\"2021-02-09T10:46:10+00:00\",\"dateModified\":\"2021-02-10T12:40:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\"},\"wordCount\":1311,\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/02\/De-prefecte-klant.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\",\"url\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/de-perfecte-klant-samen-stellen\/\",\"name\":\"Waarom je hoge standaarden moet hebben als het aankomt op klantenwerving - 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