{"id":25785,"date":"2022-01-13T13:54:51","date_gmt":"2022-01-13T12:54:51","guid":{"rendered":"https:\/\/smartprofile.io\/?p=25785"},"modified":"2022-01-13T16:28:28","modified_gmt":"2022-01-13T15:28:28","slug":"data-gedreven-definities","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/data-gedreven-definities\/","title":{"rendered":"Datagedreven marketing definities"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ao62xbt-549f3356fc151e2bb87b0de0cdac604f\">\n#top .hr.hr-invisible.av-ao62xbt-549f3356fc151e2bb87b0de0cdac604f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ao62xbt-549f3356fc151e2bb87b0de0cdac604f hr-invisible  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10npzeh-80155ed769402ad804a8afe2474400c5\">\n.flex_column.av-10npzeh-80155ed769402ad804a8afe2474400c5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10npzeh-80155ed769402ad804a8afe2474400c5 av_one_full  avia-builder-el-1  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kxypyszw-6557308149d448cba9368fcd90ca38cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Data gedreven definities<\/h1>\n<\/div><\/section><\/div>\n<div class='flex_column_table av-9vh852x-d234546e04e8ec840fbd032b8a3a6b92 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9vh852x-d234546e04e8ec840fbd032b8a3a6b92\">\n.flex_column.av-9vh852x-d234546e04e8ec840fbd032b8a3a6b92{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9vh852x-d234546e04e8ec840fbd032b8a3a6b92 av_one_half  avia-builder-el-3  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-9esjwux-af922ca5fb46db594716ea8aea074037 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Allerlei recente onderzoeken tonen aan dat data een steeds belangrijker begrip wordt voor marketeers. Maar wat is data-gedreven marketing dan eigenlijk? En is het wel datagedreven of zou het eerder moeten gaan over informatiegedreven of knowledgedriven? Om dingen echt goed te begrijpen is het goed om te weten hoe iets is ontstaan en welke definitie of definities er worden gebruikt rondom het onderwerp. In dit blog ga ik daar verder op in!<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9639mc9-fe90e99c1550f9f2e12e78c981941c52\">\n.flex_column.av-9639mc9-fe90e99c1550f9f2e12e78c981941c52{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9639mc9-fe90e99c1550f9f2e12e78c981941c52 av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxzsbjdy-b341ddf9444272828e996db729ad4168\">\n.avia-image-container.av-kxzsbjdy-b341ddf9444272828e996db729ad4168 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kxzsbjdy-b341ddf9444272828e996db729ad4168 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kxzsbjdy-b341ddf9444272828e996db729ad4168 av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25803 avia-img-lazy-loading-not-25803 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/woordenboek.png\" alt='' title='woordenboek'  height=\"311\" width=\"420\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/woordenboek.png 420w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/woordenboek-300x222.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8ntqhuh-4de74ac1c1fc08359f4434b869f0ebcc\">\n#top .hr.hr-invisible.av-8ntqhuh-4de74ac1c1fc08359f4434b869f0ebcc{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-8ntqhuh-4de74ac1c1fc08359f4434b869f0ebcc hr-invisible  avia-builder-el-7  el_after_av_one_half  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88hriwp-41e36d78587bf422f75d5b5c4d788e95\">\n.avia-section.av-88hriwp-41e36d78587bf422f75d5b5c4d788e95{\nbackground-color:#e3d5f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-88hriwp-41e36d78587bf422f75d5b5c4d788e95 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7lfves9-d727aa17d65341e674156c6e531352e7\">\n#top .hr.hr-invisible.av-7lfves9-d727aa17d65341e674156c6e531352e7{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7lfves9-d727aa17d65341e674156c6e531352e7 hr-invisible  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kxyq8l3d-10c4b0a0b9a8174ae78eee32aceb4947 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun BCX0 SCXW13148545\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW13148545\">Van data naar database marketing <\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange BCX0 SCXW13148545 TrackChangeHoverSelectColorRed\"><span class=\"TextRun BCX0 SCXW13148545\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW13148545 TrackChangeHoverSelectHighlightRed\">tot <\/span><\/span><\/span><span class=\"TextRun BCX0 SCXW13148545\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW13148545\">datagedreven<\/span><span class=\"NormalTextRun BCX0 SCXW13148545\">\u00a0marketing<\/span><\/span><span class=\"EOP BCX0 SCXW13148545\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71f6709-df71f632ce472859804ba07e7a95898b\">\n.flex_column.av-71f6709-df71f632ce472859804ba07e7a95898b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-71f6709-df71f632ce472859804ba07e7a95898b av_one_full  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-6rs0c61-5daf104a8258fbb4dd2dec7de9771c1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Zoals ik <a href=\"https:\/\/smartprofile.io\/nl\/blog-nl\/datagedreven-marketing\/\">recent<\/a> al heb toegelicht, heeft datagedreven marketing de nodige uitdagingen. Maar het is wel iets dat \u201cwinnende\u201d organisaties in hun voordeel gebruiken. Een online zoektocht levert verschillende voorbeelden op van toepassingen van datagedreven marketing. Afhankelijk van de definitie kan je namelijk zien dat zodra je marketing baseert op data, je dan ook echt datagedreven te werk gaat. De kern is wat mij betreft vooral dat er veel meer data beschikbaar is gekomen over jouw potenti\u00eble doelgroep en dat datagedreven marketing zodoende belangrijker en complexer is geworden.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-5wvjwc9-1d0f3d5b8c2a68920b78d5ef47302ea6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als we terug in de tijd gaan zien we diverse voorbeelden van beslissingen die op data zijn gebaseerd. Maar het is pas daadwerkelijk een topic geworden toen we het als marketeers gingen hebben over database marketing. Hierbij ging het met name om het versturen van gepersonaliseerde direct marketing boodschappen. Met de opkomst van online en daarmee ook meer data en databronnen, hebben we het tegenwoordig vooral over datagedreven of data driven marketing.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5hnqymx-333687eb8c24bf823b693a79822c4b28\">\n#top .hr.hr-invisible.av-5hnqymx-333687eb8c24bf823b693a79822c4b28{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-5hnqymx-333687eb8c24bf823b693a79822c4b28 hr-invisible  avia-builder-el-14  el_after_av_section  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kxyqhzuo-1de30b4157f50aa73183c6f662fab1a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW23440096 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW23440096 BCX0\">Data, waar hebben we het over?<\/span><\/span><span class=\"EOP SCXW23440096 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wk1uqh-faf434bc8b7848661690d4b7f9f4f921\">\n.flex_column.av-4wk1uqh-faf434bc8b7848661690d4b7f9f4f921{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4wk1uqh-faf434bc8b7848661690d4b7f9f4f921 av_one_half  avia-builder-el-16  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-4izjovt-5579376850a3b2cde6d9868ee3f06deb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Naast de ontwikkeling van datagedreven marketing, is het ook belangrijk om een definitie te hebben van data. Een manier om dit te verduidelijken is de zogenaamde DIKW of data piramide. Deze 4-laags &#8220;piramide&#8221; is opgebouwd met data als basis. Dan volgen informatie, kennis en wijsheid. Kortom, hoe hoger in de piramide, hoe meer waarde.<br \/>\nOm die stappen uit te leggen is het handig om het voorbeeld van een rood stoplicht te gebruiken.<br \/>\nOp data gebied is er de ruwe <strong>data<\/strong>: rood en co\u00f6rdinaten over waar het stoplicht zich bevindt.<br \/>\nVervolgens gaan we daar betekenis aan toevoegen en wordt het <strong>informatie<\/strong>: het gaat over het stoplicht op de hoek van de kerkstraat en de dorpsstraat en dat stoplicht staat op rood.<br \/>\nVervolgens ga je er context aan toevoegen, waardoor het <strong>kennis<\/strong> wordt: Dat is het stoplicht waar ik nu op af aan het rijden ben.<br \/>\nTenslotte ga je die informatie toepassen, waardoor het <strong>wijsheid<\/strong> wordt: Het stoplicht staat op rood waardoor ik moet stoppen!<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3x29c7t-84c0b1b5b6d9e87874882baaf423d2ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als we dit koppelen met datagedreven marketing is het van belang dat we deze hi\u00ebrarchie in ons achterhoofd hebben. Om succesvol te zijn zal je moeten streven naar \u201cdata\u201d op het niveau van wijsheid. Denk daarbij niet alleen aan het toevoegen van betekenis, context en toepassing, maar ook aan data integratie.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3bur21l-943f82bb6be6202dd4c72b5b175c1681\">\n.flex_column.av-3bur21l-943f82bb6be6202dd4c72b5b175c1681{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3bur21l-943f82bb6be6202dd4c72b5b175c1681 av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxytphu6-4c9967b759d133fe77bb5bbc1f747eac\">\n.avia-image-container.av-kxytphu6-4c9967b759d133fe77bb5bbc1f747eac img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kxytphu6-4c9967b759d133fe77bb5bbc1f747eac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kxytphu6-4c9967b759d133fe77bb5bbc1f747eac av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25789 avia-img-lazy-loading-not-25789 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01.png\" alt='' title='DIKW-01'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01.png 500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01-300x300.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/DIKW-01-180x180.png 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-kxytljiz-e35cd376f7d58e0165122cfd7e691ab7 main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h0hx5l-7d65e7f71ae421a9a7b56e98adbbfe47\">\n#top .hr.hr-invisible.av-2h0hx5l-7d65e7f71ae421a9a7b56e98adbbfe47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2h0hx5l-7d65e7f71ae421a9a7b56e98adbbfe47 hr-invisible  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kxytm845-26fe7b631a2e99eb5e262c1eeb28661f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Intelligentie en tools<\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-839t15-8fd70bb1ecd8cb8626574cd11856fb55\">\n.flex_column.av-839t15-8fd70bb1ecd8cb8626574cd11856fb55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-839t15-8fd70bb1ecd8cb8626574cd11856fb55 av_two_fifth  avia-builder-el-24  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxytqcan-391fffea0a2e3c051a06b6b6db374cba\">\n.avia-image-container.av-kxytqcan-391fffea0a2e3c051a06b6b6db374cba img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kxytqcan-391fffea0a2e3c051a06b6b6db374cba .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kxytqcan-391fffea0a2e3c051a06b6b6db374cba av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25792 avia-img-lazy-loading-not-25792 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01.png\" alt='' title='BI en MI-01'  height=\"500\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01.png 500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01-300x300.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/01\/BI-en-MI-01-180x180.png 180w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y9a7zt-e74a92624dbae2e854c0871b7b3f0b9d\">\n.flex_column.av-1y9a7zt-e74a92624dbae2e854c0871b7b3f0b9d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1y9a7zt-e74a92624dbae2e854c0871b7b3f0b9d av_three_fifth  avia-builder-el-26  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-1jlwgc9-5b02078136f7b498b72f246bedb083d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Met de data piramide in ons achterhoofd is het niet vreemd dat we tegenwoordig gebruik maken van diverse tools om die waarde uit onze data te halen. Die tools zijn samen te vatten als business intelligence tools of kortweg BI tools. Men gebruikt soms ook wel de term market intelligence. Die vorm van intelligentie combineert inzichten uit de markt met inzichten van klanten, concurrenten en concurrerende producten. Waar business intelligence dus met name gericht is op interne informatie, is market intelligence juist extern gefocust.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-roywd5-086f8b18fcc6b0f2d9d8261ab765f64a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Daarbij heb je tegenwoordig ook weer de beschikking over allerlei tools, zoals een Customer Data Platform, Data Management Platform en natuurlijk het CRM systeem. Kijk maar eens naar het <a href=\"https:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/\">marketing technology landscape<\/a> dat jaarlijks wordt ontwikkeld of bekijk de <a href=\"https:\/\/www.marketingfacts.nl\/berichten\/marketingtechnologie-beyond-the-shiny-sexy-stuff\">informatie<\/a> die vanuit Ludo Voorn en Coen Wiers wordt gedeeld. Tools te over eigenlijk, maar het valt en staat natuurlijk met de kwaliteit van data ofwel wijsheid die je eruit kan halen. Daarbij is het ook van belang dat je bepaalt welk systeem daarbij de basis van alles is.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d000mx-0768e11e564c37c6c1350f497a3d0a93\">\n.avia-section.av-2d000mx-0768e11e564c37c6c1350f497a3d0a93{\nbackground-color:#e3d5f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-2d000mx-0768e11e564c37c6c1350f497a3d0a93 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80nhyx-c046669abda8b208c9a1a0f9c83fff22\">\n#top .hr.hr-invisible.av-80nhyx-c046669abda8b208c9a1a0f9c83fff22{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-80nhyx-c046669abda8b208c9a1a0f9c83fff22 hr-invisible  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-1ptgpzt-84d9a4b533aa8cbe6697ad92f87e722c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>INTERESSANT, MAAR HOE START IK HIERMEE?<\/h2>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-a0c9991d12d185a1fb408350ad634f31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-46ce1733c35ae24b9d75b0cc88a8631c main_color avia-section-default avia-no-border-styling  avia-builder-el-33  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-testimonial-wrapper av-kyd4mcn5-16610b08ba88d41ccfe9677940ffb136 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-av_testimonial_single-9edf85da8b0c219ca4a9c73ad3752467 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>Heb je genoten van deze blog van Jurgen en wil je op de hoogte blijven van meer?<br \/>\nOnze maandelijkse nieuwsbrief vertelt je alles over nieuwe blogs en ander leuk nieuws.<\/p>\n<p><a href=\"https:\/\/smartprofile.io\/nl\/inschrijven-voor-nieuwsbrief\/\">Schrijf je hier in voor onze nieuwsbrief!<\/a><\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><\/div><\/div><\/div><\/div><\/section>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-25785'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":26046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-25785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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