{"id":28189,"date":"2022-09-19T16:37:36","date_gmt":"2022-09-19T14:37:36","guid":{"rendered":"https:\/\/smartprofile.io\/?p=28189"},"modified":"2022-09-26T09:20:18","modified_gmt":"2022-09-26T07:20:18","slug":"e-mail-marketing","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/","title":{"rendered":"E-mail marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l88t2x1q-341009b8f24e58a6050562bf4d6d17b4\">\n#top .hr.hr-invisible.av-l88t2x1q-341009b8f24e58a6050562bf4d6d17b4{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-l88t2x1q-341009b8f24e58a6050562bf4d6d17b4 hr-invisible  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l88sthqx-08e78fcab81805cd5ebe5fc7ace3ad49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #ff7474;\">E-mail marketing<\/span><\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2inqlo5-e1768fc772a69bbb71eab656af99b377\">\n.flex_column.av-2inqlo5-e1768fc772a69bbb71eab656af99b377{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2inqlo5-e1768fc772a69bbb71eab656af99b377 av_three_fifth  avia-builder-el-2  el_after_av_textblock  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l89xsjgf-f998dcac1d51fcfcc605cb8ec7c42ae6\">\n#top .hr.hr-invisible.av-l89xsjgf-f998dcac1d51fcfcc605cb8ec7c42ae6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l89xsjgf-f998dcac1d51fcfcc605cb8ec7c42ae6 hr-invisible  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l88svqrb-3359602daa11ed251cd8a7ff8a3e3a50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">De eerste e-mail werd meer dan 50 jaar geleden verzonden, de eerste commerci\u00eble bulk e-mail dateert uit 1978.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aan het begrip \u2018E-mail Marketing\u2019 kan je dan ook moeilijk het label \u2018nieuw\u2019 of \u2018de toekomst van technologie\u2019 hangen. Andere technologie\u00ebn en kanalen zijn tegenwoordig eerder \u2018trending\u2019.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><em><span style=\"text-decoration: underline;\">Wat is tegenwoordig de adoptie van E-mail Marketing? Hoe verhoudt de effectiviteit en waarde van dit kanaal zich ten opzichte van andere marketingkanalen?\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/span><\/em><\/p>\n<p><span style=\"color: #ffffff;\">_____<\/span><\/p>\n<p><span data-contrast=\"auto\">In 3-4 minuten leestijd geeft onderstaande content inzicht en antwoord op deze vragen. Doorlinken naar de vele bronvermeldingen, zal je tijdbesteding natuurlijk vergroten. Je kennis groeit dan wel met de minuut met je mee!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w868qd-41abdd420c298d854c8afcde594fe84c\">\n.flex_column.av-1w868qd-41abdd420c298d854c8afcde594fe84c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1w868qd-41abdd420c298d854c8afcde594fe84c av_two_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l88ss4vq-260a27ca0bebf184c8089baa4ffaddb8\">\n.avia-image-container.av-l88ss4vq-260a27ca0bebf184c8089baa4ffaddb8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l88ss4vq-260a27ca0bebf184c8089baa4ffaddb8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l88ss4vq-260a27ca0bebf184c8089baa4ffaddb8 av-styling- avia-align-right  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19648 avia-img-lazy-loading-not-19648 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-1030x909.png\" alt='' title='Activation Data process visual EN'  height=\"909\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-1030x909.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-300x265.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-768x678.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-1536x1355.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-2048x1807.png 2048w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-1500x1323.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2020\/12\/Activation-Data-process-visual-EN-705x622.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l88u2rhz-0200e29e46223f59a280b250a7a50fa9\">\n#top .hr.hr-invisible.av-l88u2rhz-0200e29e46223f59a280b250a7a50fa9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l88u2rhz-0200e29e46223f59a280b250a7a50fa9 hr-invisible  avia-builder-el-7  el_after_av_two_fifth  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-1n1k8id-038425dae239bf62667c5c817e10d2cb main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ikqodx-68b590fa02153fe2a08ed95c2c825ffc\">\n.flex_column.av-ikqodx-68b590fa02153fe2a08ed95c2c825ffc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ikqodx-68b590fa02153fe2a08ed95c2c825ffc av_three_fifth  avia-builder-el-9  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-l88t1s84-22070a625682095c5a0dfdcb0ac1fa0c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span class=\"TextRun Underlined SCXW174333759 BCX0\" lang=\"EN-US\" style=\"color: #ff7474;\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174333759 BCX0\">Email Marketing: <\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">S<\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">tats, stats, stats!<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174333759 BCX0\"><span class=\"SCXW174333759 BCX0\" style=\"color: #ff7474;\">\u00a0<\/span><br class=\"SCXW174333759 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174333759 BCX0\"><span class=\"SCXW174333759 BCX0\">\u00a0<\/span><\/span><\/h4>\n<p><span class=\"TextRun SCXW174333759 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174333759 BCX0\">Voor elke $1 die je spendeert, <\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">levert <\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">e-mail <\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">een rendement van $42<\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">. Het mag dan een oud medium zijn, effectief is het zeker<\/span> <span class=\"NormalTextRun SCXW174333759 BCX0\">wel<\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">! <\/span><span class=\"NormalTextRun SCXW174333759 BCX0\">Marketers<\/span><span class=\"NormalTextRun SCXW174333759 BCX0\"> geven aan dat de effectiviteit van het kanaal groter wordt, daardoor nog relevanter om te adopteren.\u00a0<\/span><\/span><span class=\"EOP SCXW174333759 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW211434797 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211434797 BCX0\">Anderen hebben <\/span><span class=\"NormalTextRun SCXW211434797 BCX0\">de <\/span><span class=\"NormalTextRun SCXW211434797 BCX0\">meetbare resultaten van E-mail <\/span><span class=\"NormalTextRun SCXW211434797 BCX0\">M<\/span><span class=\"NormalTextRun SCXW211434797 BCX0\">arketing al <\/span><\/span><a class=\"Hyperlink SCXW211434797 BCX0\" href=\"https:\/\/www.lxahub.com\/stories\/email-marketing-stats-and-trends-for-2022\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW211434797 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211434797 BCX0\" data-ccp-charstyle=\"Hyperlink\">op een rijtje gezet<\/span><\/span><\/a><span class=\"TextRun SCXW211434797 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211434797 BCX0\">.<\/span><span class=\"NormalTextRun SCXW211434797 BCX0\"> Indrukwekkende cijfers<\/span><span class=\"NormalTextRun SCXW211434797 BCX0\"> die er niet om liegen<\/span><span class=\"NormalTextRun SCXW211434797 BCX0\">!<\/span><\/span><span class=\"EOP SCXW211434797 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a8qqad-e1eecf517ad18a1bb00e99e47e15256d\">\n.flex_column.av-1a8qqad-e1eecf517ad18a1bb00e99e47e15256d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1a8qqad-e1eecf517ad18a1bb00e99e47e15256d av_two_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l88tchi1-5fbb5ea5e9fa09dbe04c4b8466761b37\">\n.avia-image-container.av-l88tchi1-5fbb5ea5e9fa09dbe04c4b8466761b37 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l88tchi1-5fbb5ea5e9fa09dbe04c4b8466761b37 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l88tchi1-5fbb5ea5e9fa09dbe04c4b8466761b37 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28156 avia-img-lazy-loading-not-28156 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/number-of-email-users-per-year-by-Statista.png\" alt='' title='number-of-email-users-per-year-by-Statista'  height=\"746\" width=\"1021\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/number-of-email-users-per-year-by-Statista.png 1021w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/number-of-email-users-per-year-by-Statista-300x219.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/number-of-email-users-per-year-by-Statista-768x561.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/number-of-email-users-per-year-by-Statista-705x515.png 705w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-l88tkcqd-0310898cc8ea53eea1212a58cdc71d67 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10c8d91-079a59bbde978fc7de8b1e5877ead579\">\n.flex_column.av-10c8d91-079a59bbde978fc7de8b1e5877ead579{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10c8d91-079a59bbde978fc7de8b1e5877ead579 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-l88tgz2o-367ecf3cabd4bd9713e8dff9bc8864bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span style=\"color: #ff7474;\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW174333759 BCX0\">E-mail Marketing: &#8216;mission-critical&#8217;\u00a0<\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW174333759 BCX0\"><span class=\"SCXW174333759 BCX0\">\u00a0<\/span><\/span><\/span><\/h4>\n<p><span data-contrast=\"auto\">In 2019 beschouwde een derde (32%) van de marketingprofessionals wereldwijd e-mailmarketing als cruciaal voor het succes van hun bedrijf.\u202f<\/span><br \/>\n<span data-contrast=\"auto\">Dat percentage steeg tijdens de pandemie naar 40% en staat inmiddels op 42%.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uit <\/span><a href=\"https:\/\/www.marketingcharts.com\/digital\/email-online-and-mobile-118994\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">recent onderzoek<\/span><\/a><span data-contrast=\"auto\"> blijkt nu dat E-mail Marketing <\/span><i><span data-contrast=\"auto\">het meest effectieve marketing kanaal is<\/span><\/i><span data-contrast=\"auto\">. Effectiever dan \u2018Paid Search\u2019, \u2018Organic Search\u2019 en \u2018Social Media\u2019<\/span><\/p>\n<p><span data-contrast=\"auto\">Om pipeline voor sales te genereren, is E-Mail Marketing ver uit <\/span><a href=\"https:\/\/www.marketingcharts.com\/digital\/email-online-and-mobile-112620\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">het sterkste kanaal<\/span><\/a><span data-contrast=\"auto\"> (73% conversie) in vergelijking met de \u2018Social Advertising\u2019 kanalen (gemiddeld 25%). De absolute uitgaven besteed aan Social Advertising in vergelijking met E-mail Marketing zijn veel hoger, waaruit geconcludeerd kan worden dat Email Marketing het hoogste rendement levert.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37d3x4l-d51857755853c72346ae3eb1a42e4353\">\n#top .hr.hr-invisible.av-37d3x4l-d51857755853c72346ae3eb1a42e4353{\nheight:1px;\n}\n<\/style>\n<div  class='hr av-37d3x4l-d51857755853c72346ae3eb1a42e4353 hr-invisible  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-l88tm063-033c5b837e28303d31a6e3b2f2ec5b44 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2r01n79-7c20ba019961e157a6cb41cfc55289d6\">\n.flex_column.av-2r01n79-7c20ba019961e157a6cb41cfc55289d6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2r01n79-7c20ba019961e157a6cb41cfc55289d6 av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-21z8sxh-421af52066256e7cd4f8f1002e8de906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong><span style=\"color: #ff7474;\">E-mail Marketing: Doelstellingen\u00a0<\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">E-mail Marketing wordt in toenemende mate ingezet om klant acquisitie te realiseren en naamsbekendheid te vergroten binnen de zakelijke markt. Het gaat hier om het benaderen van zowel klanten als prospects.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Van belang is dat je beide doelgroepen actief kunt benaderen en je content aanpast op het type doelgroep en de kenmerken van die doelgroep.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><a class=\"Hyperlink SCXW209060199 BCX0\" href=\"https:\/\/www.validity.com\/resource-center\/state-of-email-2021\/?utm_campaign=soe2021&amp;utm_medium=email&amp;utm_source=marketingcharts\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW209060199 BCX0\" lang=\"NL-BE\" xml:lang=\"NL-BE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209060199 BCX0\" data-ccp-charstyle=\"Hyperlink\">Onderzoek<\/span><\/span><\/a><span class=\"TextRun SCXW209060199 BCX0\" lang=\"NL-BE\" xml:lang=\"NL-BE\" data-contrast=\"auto\"> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW209060199 BCX0\">toont<\/span><span class=\"NormalTextRun SCXW209060199 BCX0\"> de verschillen in doelstellingen en <\/span><span class=\"NormalTextRun SCXW209060199 BCX0\">focus per marktsegment.<\/span><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ohgutx-527bc1e918dcac74b3f85966e6335dde\">\n.flex_column.av-ohgutx-527bc1e918dcac74b3f85966e6335dde{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ohgutx-527bc1e918dcac74b3f85966e6335dde av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l88uudej-f65ff91dbee9717a0185eea1a2f657fe\">\n.avia-image-container.av-l88uudej-f65ff91dbee9717a0185eea1a2f657fe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l88uudej-f65ff91dbee9717a0185eea1a2f657fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l88uudej-f65ff91dbee9717a0185eea1a2f657fe av-styling- avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28208 avia-img-lazy-loading-not-28208 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1-1030x535.png\" alt='' title='image001'  height=\"535\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1-1030x535.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1-300x156.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1-768x399.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1-705x366.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/image001-1.png 1260w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1mne4b9-31eb107ff1eaa3a6c4dba47dd07f3f6b alternate_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ges39-18382deb2a51e3e01ceff1ad229da895\">\n.flex_column.av-4ges39-18382deb2a51e3e01ceff1ad229da895{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4ges39-18382deb2a51e3e01ceff1ad229da895 av_one_full  avia-builder-el-23  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-l88tts0n-5d42970a914e8c6240ecb5278381a852 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong><span style=\"color: #ff7474;\">E-mail Marketing: Uitdagingen\u00a0<\/span><\/strong><\/h3>\n<p><span data-contrast=\"auto\">Een beproefd kanaal. Hoge adoptie dus in potentie hoge bereikbaarheid. Hoge conversies. Meetbare conversies. Relatief lange kosten, dus een relatief hoog rendement. Alles koek en ei!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jazeker, maar enkel zolang je de fundamenten rondom E-mail Marketing op orde hebt.<\/span><\/p>\n<p><span data-contrast=\"auto\">Daarin zit veel werk. Niet alleen is het belangrijk een campagne goed in te richten \u2013 er zijn genoeg <\/span><a href=\"https:\/\/smartprofile.io\/blog\/e-mail-checklist\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">tips<\/span><\/a><span data-contrast=\"auto\"> om daarmee aan de slag te gaan \u2013 de input en output van een campagne wegen zeker zo zwaar. <\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vb25wd-0d7c8d12cd61ef14cb46469e1d63f5a7\">\n#top .hr.hr-invisible.av-vb25wd-0d7c8d12cd61ef14cb46469e1d63f5a7{\nheight:1px;\n}\n<\/style>\n<div  class='hr av-vb25wd-0d7c8d12cd61ef14cb46469e1d63f5a7 hr-invisible  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-293jwvx-a0c4905112c27e31cf55a7d42abc62d4 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tjlqfx-b1f774356d05b28cbc40834745a640c4\">\n.flex_column.av-1tjlqfx-b1f774356d05b28cbc40834745a640c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tjlqfx-b1f774356d05b28cbc40834745a640c4 av_one_half  avia-builder-el-27  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-l89yp5hk-c4c79d5b19cd80e958ed195889439231 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/analytics-automated-and-martech-117791\" target=\"_blank\" rel=\"noopener\">De meest genoemde uitdagingen<\/a>:\u00a0<\/span><\/em><span data-ccp-props=\"{\">\u00a0<\/span><\/h4>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">CRM data niet<\/span><span data-contrast=\"auto\"> actueel<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">CRM data niet voldoende verrijkt om doelgroepen te segmenteren<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gebrek aan data integratie over meerdere \u2018customer engagement platforms\u2019<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Onvoldoende rapportage om resultaat meetbaar en vergelijkbaar te hebben<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Te weinig data en dekking om prospects effectief te benaderen\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Je \u2018E-mail Marketing ketting\u2019 is zo sterk als de zwakste schakel. Ga eerst het rijtje af of je fundament op orde is, voordat je je committeert aan een doelstelling zoals klant acquisitie. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bnnajh-85d3422fa310980a006185b7f5328cb7\">\n.flex_column.av-1bnnajh-85d3422fa310980a006185b7f5328cb7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bnnajh-85d3422fa310980a006185b7f5328cb7 av_one_half  avia-builder-el-29  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l59ftp-37acd61bf49e2d28e8099b61400b8938\">\n#top .hr.hr-invisible.av-l59ftp-37acd61bf49e2d28e8099b61400b8938{\nheight:1px;\n}\n<\/style>\n<div  class='hr av-l59ftp-37acd61bf49e2d28e8099b61400b8938 hr-invisible  avia-builder-el-30  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-impepp-35b98dc2146d32a452b09fcb5a92c271\">\n.avia-image-container.av-impepp-35b98dc2146d32a452b09fcb5a92c271 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-impepp-35b98dc2146d32a452b09fcb5a92c271 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-impepp-35b98dc2146d32a452b09fcb5a92c271 av-styling- avia-align-right  avia-builder-el-31  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28164 avia-img-lazy-loading-not-28164 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-1030x573.png\" alt='' title='DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021'  height=\"573\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-1030x573.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-300x167.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-768x427.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-1536x854.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-1500x834.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021-705x392.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2022\/09\/DemandGenReport-Biggest-B2B-Measurement-Challenges-July2021.png 1640w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-qxvq5x-9fa48a92995ad9229b35ea2537e1e9c2 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-l88u9exp-9d410801adf806d07cfe4efc4e66c264 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 aria-level=\"2\"><strong><span style=\"color: #ff7474;\">Email Marketing: Best practices <\/span><\/strong><br \/>\n<span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Fundamenteel zijn in ieder geval onderstaande <\/span><a href=\"https:\/\/martech.org\/why-we-care-about-email-marketing-a-marketers-guide\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">richtlijnen<\/span><\/a><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"text-decoration: underline;\"><i>Ontwikkel eerst een strategie voordat je je op de tactieken concentreert. <\/i><\/span><br \/>\n<span data-contrast=\"auto\">Je richt een campagne in op basis van je (Go to Market) strategie, niet andersom. Programma boven campagne. <\/span>Klanten en prospects hechten meer waarde en vertrouwen aan je verschillende contactmomenten zodra ze je campagnes gaan herkennen en aan elkaar relateren. Ze begrijpen je simpelweg beter. Dit verhoogt de conversie en je naamsbekendheid.\u00a0\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"text-decoration: underline;\"><i>Focus op voordelen boven (product)eigenschappen. <\/i><\/span><br \/>\n<span data-contrast=\"auto\">Ontvangers vragen zich altijd af: &#8220;What&#8217;s in it for me?&#8221; Of het nu gaat om het abonneren op een e-mailnieuwsbrief of op hun beslissing door te klikken op een aanbieding. Content die appelleert aan waarde voor de ontvanger in plaats van \u2018let\u2019s talk about me\u2019 converteert beter.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"text-decoration: underline;\"><i>Gebruik klant\/prospect (data)kenmerken om zinvolle personalisatie te stimuleren.<\/i><\/span><br \/>\n<span data-contrast=\"auto\">Zodra de ontvanger voelt \u2013 jawel, voelt \u2013 dat de verzender beschikt over relevante informatie over de ontvanger en content is hierop afgestemd, zal de conversie verbeteren aangezien de content relevanter voor de ontvanger is.<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"text-decoration: underline;\"><i>Genereer centraal inzicht en test.<\/i><\/span><br \/>\n<span data-contrast=\"auto\">Zodra resultaten van je campagnes centraal en interactief beschikbaar zijn, dan pas ben je in de gelegenheid om bijvoorbeeld A\/B tests effectief uit te voeren.<\/span><br \/>\n<span data-contrast=\"auto\">Het optimaliseren van toekomstige campagnes doe je ook door inzicht te krijgen van historische data: welke type respondenten converteerden beter binnen welk marktsegment, klanttype en op basis van welk type content? Met behulp van dit dit centrale inzicht voorkom je dat kostbare tijd verloren gaat en geld verspild wordt aan strategie\u00ebn of tactieken die niet werken<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"text-decoration: underline;\"><i>Blijf leren<\/i><\/span><br \/>\n<span data-contrast=\"auto\">Verandering is de enige constante. Dat geldt altijd, dus ook met betrekking tot dit thema: nieuwe wetgeving, veranderende klantverwachtingen, nieuwe (marketing)technologie en trends. Lees vakpublicaties, sluit je aan bij brancheorganisaties, hang rond in e-mailgemeenschappen, lees blogs <\/span><span data-contrast=\"auto\">\ud83d\ude09<\/span><span data-contrast=\"auto\">.<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"26\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><i><span data-contrast=\"auto\"><span style=\"text-decoration: underline;\">Vraag om hulp en verantwoordelijkheid bij je leveranciers.<\/span><br \/>\n<\/span><\/i><span data-contrast=\"auto\">Samen weten we meer. Schroom zeker niet het net op te halen bij je leveranciers en gebruik te maken van hun expertise. Je leveranciers hebben meer baat bij klanten die hoog rendement halen van het gebruik van hun technologie en platforms. Als ze niet kunnen of willen helpen, is het misschien tijd om een \u200b\u200bandere leverancier te zoeken. Ook van je leveranciers mag je verwachten dat ze meetbare resultaten kunnen leveren.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><em>Geschreven door Sander de Bont<\/em><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-28189'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":22032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-28189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing - Smart Profile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing - Smart Profile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Profile\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-19T14:37:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T07:20:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2278\" \/>\n\t<meta property=\"og:image:height\" content=\"1754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J@han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:site\" content=\"@Smart_Profile_\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"J@han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\"},\"author\":{\"name\":\"J@han\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383\"},\"headline\":\"E-mail marketing\",\"datePublished\":\"2022-09-19T14:37:36+00:00\",\"dateModified\":\"2022-09-26T07:20:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\"},\"wordCount\":3182,\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\",\"url\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\",\"name\":\"E-mail marketing - Smart Profile\",\"isPartOf\":{\"@id\":\"https:\/\/smartprofile.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png\",\"datePublished\":\"2022-09-19T14:37:36+00:00\",\"dateModified\":\"2022-09-26T07:20:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage\",\"url\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png\",\"contentUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png\",\"width\":2278,\"height\":1754},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartprofile.io\/#website\",\"url\":\"https:\/\/smartprofile.io\/\",\"name\":\"Smart Profile\",\"description\":\"Smart Profile - B2B Market Intelligence and Demand Generation\",\"publisher\":{\"@id\":\"https:\/\/smartprofile.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartprofile.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartprofile.io\/#organization\",\"name\":\"Smart Profile\",\"url\":\"https:\/\/smartprofile.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"contentUrl\":\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png\",\"width\":844,\"height\":200,\"caption\":\"Smart Profile\"},\"image\":{\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Smart_Profile_\",\"https:\/\/www.instagram.com\/smartprofilebenelux\/\",\"https:\/\/www.linkedin.com\/company\/smart-profile\",\"https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383\",\"name\":\"J@han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g\",\"caption\":\"J@han\"},\"url\":\"https:\/\/smartprofile.io\/nl\/author\/johan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-mail marketing - Smart Profile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/","og_locale":"nl_NL","og_type":"article","og_title":"E-mail marketing - Smart Profile","og_url":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/","og_site_name":"Smart Profile","article_published_time":"2022-09-19T14:37:36+00:00","article_modified_time":"2022-09-26T07:20:18+00:00","og_image":[{"width":2278,"height":1754,"url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png","type":"image\/png"}],"author":"J@han","twitter_card":"summary_large_image","twitter_creator":"@Smart_Profile_","twitter_site":"@Smart_Profile_","twitter_misc":{"Geschreven door":"J@han","Geschatte leestijd":"9 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#article","isPartOf":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/"},"author":{"name":"J@han","@id":"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383"},"headline":"E-mail marketing","datePublished":"2022-09-19T14:37:36+00:00","dateModified":"2022-09-26T07:20:18+00:00","mainEntityOfPage":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/"},"wordCount":3182,"publisher":{"@id":"https:\/\/smartprofile.io\/#organization"},"image":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png","articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/","url":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/","name":"E-mail marketing - Smart Profile","isPartOf":{"@id":"https:\/\/smartprofile.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage"},"image":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png","datePublished":"2022-09-19T14:37:36+00:00","dateModified":"2022-09-26T07:20:18+00:00","breadcrumb":{"@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#primaryimage","url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png","contentUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2021\/07\/Iris-email.png","width":2278,"height":1754},{"@type":"BreadcrumbList","@id":"https:\/\/smartprofile.io\/nl\/blog-nl\/e-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartprofile.io\/nl\/smart-profile-b2b-inzicht-analyse-and-activatie\/"},{"@type":"ListItem","position":2,"name":"E-mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/smartprofile.io\/#website","url":"https:\/\/smartprofile.io\/","name":"Smart Profile","description":"Smart Profile - B2B Market Intelligence and Demand Generation","publisher":{"@id":"https:\/\/smartprofile.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartprofile.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/smartprofile.io\/#organization","name":"Smart Profile","url":"https:\/\/smartprofile.io\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/","url":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","contentUrl":"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/11\/logo.png","width":844,"height":200,"caption":"Smart Profile"},"image":{"@id":"https:\/\/smartprofile.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Smart_Profile_","https:\/\/www.instagram.com\/smartprofilebenelux\/","https:\/\/www.linkedin.com\/company\/smart-profile","https:\/\/www.youtube.com\/channel\/UC_BzkIURcAGYNsMKJ6AsBIQ\/"]},{"@type":"Person","@id":"https:\/\/smartprofile.io\/#\/schema\/person\/ce25a04796d05ea0b371c50ddc6f9383","name":"J@han","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96ecbc8bbb033e563778ab4ac332224c13a826e61099c9d54468a5f2f8f910d8?s=96&d=mm&r=g","caption":"J@han"},"url":"https:\/\/smartprofile.io\/nl\/author\/johan\/"}]}},"_links":{"self":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/28189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/comments?post=28189"}],"version-history":[{"count":25,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/28189\/revisions"}],"predecessor-version":[{"id":28270,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/posts\/28189\/revisions\/28270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/media\/22032"}],"wp:attachment":[{"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/media?parent=28189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/categories?post=28189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartprofile.io\/nl\/wp-json\/wp\/v2\/tags?post=28189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}