{"id":29318,"date":"2023-03-31T09:36:35","date_gmt":"2023-03-31T07:36:35","guid":{"rendered":"https:\/\/smartprofile.io\/?p=29318"},"modified":"2023-04-17T10:05:44","modified_gmt":"2023-04-17T08:05:44","slug":"linkedin-qualified-audience-expansion","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/linkedin-qualified-audience-expansion\/","title":{"rendered":"LinkedIn Qualified Audience Expansion"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kcyxbq1d-f3dd4d01def5a3790a0e429786d4625c main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29318'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyxba9w-bb2492aad3b8368b9a2a7e9c515445f9\">\n#top .hr.hr-invisible.av-kcyxba9w-bb2492aad3b8368b9a2a7e9c515445f9{\nheight:90px;\n}\n<\/style>\n<div  class='hr av-kcyxba9w-bb2492aad3b8368b9a2a7e9c515445f9 hr-invisible  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2dzmdi-06ae4b0470667f66538287bda647710c av_two_fifth  avia-builder-el-2  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfsbfevo-370b405d4f66109e9325abffe398ba5d\">\n.avia-image-container.av-lfsbfevo-370b405d4f66109e9325abffe398ba5d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfsbfevo-370b405d4f66109e9325abffe398ba5d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfsbfevo-370b405d4f66109e9325abffe398ba5d av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29258 avia-img-lazy-loading-not-29258 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-1536x1536.png\" alt='' title='LinkedIn Qualified Audience Expansion - Web post'  height=\"1536\" width=\"1536\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-1536x1536.png 1536w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-300x300.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-1030x1030.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-80x80.png 80w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-768x768.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-36x36.png 36w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-180x180.png 180w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-1500x1500.png 1500w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1-705x705.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/03\/LinkedIn-Qualified-Audience-Expansion-Web-post-1.png 1625w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1aarmbu-91d15cd42b83bec80f293e3d88c5e0ba av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyx52tx-2b3916c790ddba1ff99a4381f830a24a\">\n#top .av_textblock_section.av-kcyx52tx-2b3916c790ddba1ff99a4381f830a24a .avia_textblock{\ncolor:#00bab7;\n}\n<\/style>\n<section  class='av_textblock_section av-kcyx52tx-2b3916c790ddba1ff99a4381f830a24a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><span style=\"color: #ff7474;\">&#8216;Qualified&#8217; Audience Expansion<\/span><\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lcueus55-1e7a36e05ab6af4079c9597fa17339e4\">\n#top .hr.hr-invisible.av-lcueus55-1e7a36e05ab6af4079c9597fa17339e4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lcueus55-1e7a36e05ab6af4079c9597fa17339e4 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lcujazmi-722ee3c04b2bbdce321f6aa54bf30a13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Digitale Marketing<\/strong><\/h3>\n<p><span data-contrast=\"none\">Digitale marketing is tegenwoordig niet meer weg te denken als het gaat om leadgeneratie.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">De cijfers liegen er niet om, ook niet als je er <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/how-much-budget-for-online-marketing\"><span data-contrast=\"none\">onafhankelijk onderzoek<\/span><\/a><span data-contrast=\"auto\"> op naleest.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Van het Marketing Budget wordt dan ook het meest uitgegeven aan Digital Marketing tactics, waarbij het aandeel volgens onderzoek van <\/span><a href=\"https:\/\/www.marketingcharts.com\/business-of-marketing\/marketing-budgets-226076\"><span data-contrast=\"none\">Gartner<\/span><\/a><span data-contrast=\"auto\"> wel daalt van 72% naar 56%: een switch van \u2018digital first\u2019 naar \u2018Hybrid multichannel\u2019. Een strategie die ingezet wordt om \u00e9\u00e9n doelgroep via meerdere marketingkanalen te bereiken. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Binnen het B2B digitale marketingbudget wordt 44% gespendeerd aan \u2018Paid Media\u2019, waardoor <\/span><a href=\"https:\/\/www.marketingcharts.com\/business-of-marketing\/marketing-budgets-227325\"><span data-contrast=\"none\">\u2018Paid Media\u2019 bijna 25% van het totale marketing budget<\/span><\/a><span data-contrast=\"auto\"> op zich neemt.<\/span> <span data-contrast=\"auto\">Een percentage waarvan ik toch even een paar keer met mijn ogen moest knipperen.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyxba9w-5-e96797bea46597fd753b3a464fed2260\">\n#top .hr.hr-invisible.av-kcyxba9w-5-e96797bea46597fd753b3a464fed2260{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kcyxba9w-5-e96797bea46597fd753b3a464fed2260 hr-invisible  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94\">\n.avia-section.av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94{\nbackground-color:#d5f0f0;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29318'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030\">\n#top .hr.hr-invisible.av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030 hr-invisible  avia-builder-el-10  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29qxzc2-77ca72348d61150821192207adf67d3b\">\n.flex_column.av-29qxzc2-77ca72348d61150821192207adf67d3b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-29qxzc2-77ca72348d61150821192207adf67d3b av_two_third  avia-builder-el-11  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyx83y3-64049da5f9e821d5101c1da21457e55f\">\n#top .av_textblock_section.av-kcyx83y3-64049da5f9e821d5101c1da21457e55f .avia_textblock{\ncolor:#00bab7;\n}\n<\/style>\n<section  class='av_textblock_section av-kcyx83y3-64049da5f9e821d5101c1da21457e55f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span style=\"color: #ff7474;\"><strong>Paid Media<\/strong><\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyx83y3-3-ca2918f1b8dbb0216e93a47a6b936b88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-1n7m0yu\">\n<div class=\"flex flex-col items-center text-sm h-full dark:bg-gray-800\">\n<div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; md:flex-col lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span data-contrast=\"auto\">LinkedIn is volgens <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\">onderzoek van het Content Marketing Institute<\/a><span data-contrast=\"auto\"> het meest gebruikte en meest effectieve B2B platform. Is je doel lead generatie, dan is de gemiddelde CPC (=Cost per Click) momenteel <\/span><a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-social-media-advertising-cost\/\">$5,26<\/a>.<\/p>\n<p><span data-contrast=\"auto\">Het budget is erg afhankelijk van de doelgroep-selectie. Een campagne naar bijvoorbeeld C-level beslissers heeft al snel een CPC van &gt;= $7 hetgeen ook geldt voor bepaalde sectoren. Met LinkedIn als enorm dominerend B2B advertentie platform is de kans groot dat deze CPC\u2019s enkel zullen stijgen de komende tijd.\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h4>Doelgroep segmentatie<\/h4>\n<p><span data-contrast=\"auto\">LinkedIn biedt zelf <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/marketing-terms\/cpc\">heel veel tips<\/a><span data-contrast=\"auto\"> hoe je de ROI op je \u2018CPC ad campaigns\u2019 kan optimaliseren.<\/span><br \/>\n<span data-contrast=\"auto\">Wij hebben het even op een rijtje gezet en concluderen dat het\u00a0uiteindelijk neer komt op:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Gebruik zoveel mogelijk <a href=\"https:\/\/smartprofile.io\/nl\/key-account-indicator\/\">Key Account Indicatoren (KAIs)<\/a> om de optimale doelgroep te segmenteren <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Less is more: hoe beter gesegmenteerd, hoe meer waarde \u2013 waarbij de CPC wel vaak hoger is<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Test, Analyseer, Schaaf bij, Herhaal!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">LinkedIn biedt\u00a0een breed scala aan segmentatie criteria, maar deze worden niet structureel up to date gehouden omdat dit de verantwoordelijkheid is van de individuele gebruikers van het platform. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hierdoor schiet je vaak mis wat kan leiden tot een lagere<\/span><span data-contrast=\"auto\"> ROI, mits<\/span><span data-contrast=\"auto\">\u00a0je zelf\u00a0de juiste data in huis hebt!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h4><strong>LinkedIn Matched Audience: \u2018Best Bang for your Buck!\u2019\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">De optie <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences\">Matched Audiences<\/a><span data-contrast=\"auto\"> bied je de mogelijkheid om je eigen Target Account lijsten in te laden.<\/span> <span data-contrast=\"auto\">Je bepaalt zelf welke account je benadert en weet vooraf al dat je CPC wordt gespendeerd aan de organisaties en contacten die jij wil benaderen, denk bijvoorbeeld aan:\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Named Accounts (ABM)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lijsten gebaseerd op externe account intelligentie (3d party data aanbieders) \u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Matched Audience kan je al inzetten vanaf 300 gekoppelde <\/span><span data-contrast=\"auto\">accounts<\/span><span data-contrast=\"auto\">.<\/span><br \/>\n<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"auto\">Qualified data import: s<\/span><span data-contrast=\"auto\">tart met het inladen van de juiste en hoge kwaliteit data!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Optimaliseer je online marketing tactics door reeds gekwalificeerde data als bron te importeren. <\/span><br \/>\n<span data-contrast=\"auto\">Je weet vooraf dat je dure clicks in-target zijn en verhoogt zo je Paid Media resultaten per direct en ook meetbaar. Die rekensom heb je snel gemaakt! <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"react-scroll-to-bottom--css-ajuxn-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-1n7m0yu\">\n<div class=\"flex flex-col items-center text-sm h-full dark:bg-gray-800\">\n<div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; md:flex-col lg:w-&#091;calc(100%-115px)&#093;\">\n<p style=\"text-align: right;\"><em>Sander de Bont, <\/em><em>Portfolio Lead\u00a0<\/em><\/p>\n<p style=\"text-align: right;\"><em><strong>Smart Profile<\/strong><\/em><\/p>\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"absolute bottom-0 left-0 w-full border-t md:border-t-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent md:bg-vert-light-gradient bg-white dark:bg-gray-800 md:!bg-transparent dark:md:bg-vert-dark-gradient\">\n<form class=\"stretch mx-2 flex flex-row gap-3 pt-2 last:mb-2 md:last:mb-6 lg:mx-auto lg:max-w-3xl lg:pt-6\">\n<div class=\"relative flex h-full flex-1 md:flex-col\">\n<div class=\"ml-1 mt-1.5 md:w-full md:m-auto md:flex md:mb-2 gap-2 justify-center\"><\/div>\n<div class=\"flex flex-col w-full py-2 flex-grow md:py-3 md:pl-4 relative border border-black\/10 bg-white dark:border-gray-900\/50 dark:text-white dark:bg-gray-700 rounded-md shadow-&#091;0_0_10px_rgba(0,0,0,0.10)&#093; dark:shadow-&#091;0_0_15px_rgba(0,0,0,0.10)&#093;\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd\">\n.flex_column.av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_social_share  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd0651e8-8c3ce36313c0af8d844cc1cd0fe1b5d5\">\n.avia-image-container.av-kd0651e8-8c3ce36313c0af8d844cc1cd0fe1b5d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kd0651e8-8c3ce36313c0af8d844cc1cd0fe1b5d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  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