{"id":29574,"date":"2023-05-02T13:53:42","date_gmt":"2023-05-02T11:53:42","guid":{"rendered":"https:\/\/smartprofile.io\/?p=29574"},"modified":"2023-05-02T14:43:25","modified_gmt":"2023-05-02T12:43:25","slug":"wat-ai-zegt-over-linkedin-en-third-party-data","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/blog-nl\/wat-ai-zegt-over-linkedin-en-third-party-data\/","title":{"rendered":"Wat AI zegt over LinkedIn en Third Party Data"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94\">\n.avia-section.av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94{\nbackground-color:#d5f0f0;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kd06o679-4f53662c8207b1acb22c3b6bca1f4e94 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29574'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030\">\n#top .hr.hr-invisible.av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kcyxba9w-4-48772715e233642f88c077b7d7ab2030 hr-invisible  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29qxzc2-77ca72348d61150821192207adf67d3b\">\n.flex_column.av-29qxzc2-77ca72348d61150821192207adf67d3b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-29qxzc2-77ca72348d61150821192207adf67d3b av_two_third  avia-builder-el-2  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcyx83y3-64049da5f9e821d5101c1da21457e55f\">\n#top .av_textblock_section.av-kcyx83y3-64049da5f9e821d5101c1da21457e55f .avia_textblock{\ncolor:#00bab7;\n}\n<\/style>\n<section  class='av_textblock_section av-kcyx83y3-64049da5f9e821d5101c1da21457e55f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2><span style=\"color: #ff7474;\"><strong>LinkedIn Matched Audience &amp;<\/strong><\/span><\/h2>\n<h2><strong><span style=\"color: #ff7474;\">Third-Party Data<\/span><\/strong><\/h2>\n<h3><span style=\"color: #4d00a6;\"><strong>Volgens onze vriend &#8211; AI<\/strong><\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyx83y3-3-ca2918f1b8dbb0216e93a47a6b936b88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-1n7m0yu\">\n<div class=\"flex flex-col items-center text-sm h-full dark:bg-gray-800\">\n<div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; md:flex-col lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p class=\"p1\">LinkedIn Matched Audiences stelt adverteerders in staat om gerichte advertenties te tonen aan een aangepast publiek op basis van gegevens die zij al bezitten, zoals e-mailadressen, LinkedIn-gebruikers-ID&#8217;s en websitebezoekers. Dit kan helpen om advertenties relevanter te maken voor het doelpubliek en de ROI van advertentiecampagnes te verbeteren.<\/p>\n<h4>Combineer Matched Audience met Third Party Data<\/h4>\n<p class=\"p1\">Het is mogelijk om 3rd party data te combineren met LinkedIn Matched Audiences om een nog gerichtere campagne te maken. Dit kan bijvoorbeeld door gebruik te maken van een Data Management Platform (DMP). Een DMP verzamelt gegevens van verschillende bronnen en combineert deze om een compleet beeld te krijgen van een doelgroep. Dit kan gegevens omvatten zoals demografische gegevens, online gedrag en aankoopgeschiedenis.<\/p>\n<h4>Nog gerichter targeten<\/h4>\n<p class=\"p1\">Door 3rd party data te combineren met LinkedIn Matched Audiences, kunnen adverteerders hun doelgroep nog gerichter targeten. Bijvoorbeeld, als een adverteerder een lijst heeft van klanten die in het verleden een bepaald product hebben gekocht, kunnen zij deze lijst uploaden naar LinkedIn Matched Audiences en combineren met demografische gegevens van een DMP. Hierdoor kunnen ze gerichte advertenties tonen aan mensen die vergelijkbaar zijn met hun bestaande klanten, maar die nog geen klant zijn geworden.<\/p>\n<h4>Hou je wel aan de regels!<\/h4>\n<p class=\"p1\">Het is belangrijk om te onthouden dat er regels zijn voor het gebruik van 3rd party data en dat de privacy van de gebruikers moet worden gerespecteerd. Adverteerders moeten ervoor zorgen dat ze de juiste toestemming hebben om de gegevens te gebruiken en moeten ervoor zorgen dat ze voldoen aan de relevante wet- en regelgeving.<\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"react-scroll-to-bottom--css-ajuxn-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-ajuxn-1n7m0yu\">\n<div class=\"flex flex-col items-center text-sm h-full dark:bg-gray-800\">\n<div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; md:flex-col lg:w-&#091;calc(100%-115px)&#093;\">\n<p style=\"text-align: right;\"><em>Onze vriend, AI\u00a0<\/em><\/p>\n<p style=\"text-align: right;\"><em><strong>Smart Profile<\/strong><\/em><\/p>\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"absolute bottom-0 left-0 w-full border-t md:border-t-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent md:bg-vert-light-gradient bg-white dark:bg-gray-800 md:!bg-transparent dark:md:bg-vert-dark-gradient\">\n<form class=\"stretch mx-2 flex flex-row gap-3 pt-2 last:mb-2 md:last:mb-6 lg:mx-auto lg:max-w-3xl lg:pt-6\">\n<div class=\"relative flex h-full flex-1 md:flex-col\">\n<div class=\"ml-1 mt-1.5 md:w-full md:m-auto md:flex md:mb-2 gap-2 justify-center\"><\/div>\n<div class=\"flex flex-col w-full py-2 flex-grow md:py-3 md:pl-4 relative border border-black\/10 bg-white dark:border-gray-900\/50 dark:text-white dark:bg-gray-700 rounded-md shadow-&#091;0_0_10px_rgba(0,0,0,0.10)&#093; dark:shadow-&#091;0_0_15px_rgba(0,0,0,0.10)&#093;\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd\">\n.flex_column.av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1nt6hdu-268aa046f13bbb0c88943607bd80bacd av_one_third  avia-builder-el-5  el_after_av_two_third  el_before_av_social_share  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd0651e8-7beba15af21a0b01b07031a87de41176\">\n.avia-image-container.av-kd0651e8-7beba15af21a0b01b07031a87de41176 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kd0651e8-7beba15af21a0b01b07031a87de41176 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kd0651e8-7beba15af21a0b01b07031a87de41176 av-styling- avia-align-center  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29583 avia-img-lazy-loading-not-29583 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2023\/05\/LI-Matched-Audience-AI.png\" alt='' title='LI Matched Audience - 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