{"id":8149,"date":"2018-03-27T13:37:31","date_gmt":"2018-03-27T11:37:31","guid":{"rendered":"https:\/\/smartprofile.io\/?p=8149"},"modified":"2018-07-19T13:30:07","modified_gmt":"2018-07-19T11:30:07","slug":"apple-en-samsung-domineren-belgische-zakelijke-smartphonemarkt","status":"publish","type":"post","link":"https:\/\/smartprofile.io\/nl\/analytics-papers-nl\/apple-en-samsung-domineren-belgische-zakelijke-smartphonemarkt\/","title":{"rendered":"Apple en Samsung domineren Belgische zakelijke smartphonemarkt\u00a0"},"content":{"rendered":"<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>Apple en Samsung domineren Belgische zakelijke smartphonemarkt<\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i>Google Android en Apple iO<\/i><i>S<\/i><i>\u00a0<\/i><i>grootste besturingssystemen<\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i>Mobile Device Management in opmars<\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Bijna 90 procent van de zakelijke smartphonemarkt wordt ingenomen door Apple en Samsung.\u00a0Dit blijkt uit een marktanalyse van databasemarketingspecialist\u00a0<a href=\"https:\/\/smartprofile.io\/nl\/\">Computer Profile<\/a>, waarbij\u00a0meer dan 2700\u00a0Belgische bedrijven\u00a0met\u00a0meer dan vijftig medewerkers zijn ondervraagd.<\/p>\n<p>Apple en Samsung\u00a0blijven de zakelijke smartphonemarkt\u00a0domineren.\u00a0In\u00a02016\u00a0namen\u00a0Apple en Samsung respectievelijk 36,5% en 30,4% van de markt\u00a0in.\u00a0Bekijken we hun aandeel in\u00a02018\u00a0dan behalen ze\u00a038,8% en 38,4%,\u00a0wat\u00a0een totaal\u00a0marktaandeel\u00a0is\u00a0van 87,6\u00a0%.\u00a0Van de\u00a0andere spelers\u00a0in de markt\u00a0is Huawei het enige smartphonemerk dat zijn aandeel\u00a0echt\u00a0zag stijgen. Met een\u00a0groei\u00a0van 3,2% in 2016 naar 5,4% in 2018 lijkt het erop dat ze voet aan de grond krijgen in Belgi\u00eb.\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>De overige zakelijke smartphonemerken vergaat het minder goed in 2018. HTC (0,3%) en BlackBerry (0,5%) lijken te verdwijnen. Tot vorig jaar had Microsoft alle smartphone-activiteiten overgenomen van Nokia. Dit jaar is Nokia een zelfstandig label en\u00a0opgenomen in de analyse als\u00a0afzonderlijke fabrikant. Maar ook hier zijn de cijfers weinig bemoedigend met een aandeel van 2,3% voor Nokia en 1,3% voor Microsoft.\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-c725739c4233cbf9b823ce35c9c6042d\">\n.avia-image-container.av-av_image-c725739c4233cbf9b823ce35c9c6042d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-c725739c4233cbf9b823ce35c9c6042d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-c725739c4233cbf9b823ce35c9c6042d av-styling- av-img-linked avia-align-center  avia-builder-el-1  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones.png\" data-srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones.png 914w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones-300x220.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones-768x562.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones-705x516.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones-450x329.png 450w\" data-sizes=\"(max-width: 914px) 100vw, 914px\" class='avia_image '  ><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Smartphones.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>Google Android en Apple iOS overheersen<\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p>De opkomst en teloorgang van de besturingssystemen\u00a0van zakelijke smartphones\u00a0hangt samen met deze van de verschillende fabrikanten.\u00a0Zo worden Symbian, BlackBerry en Windows 10 weggeblazen door Apple iOS (43%) en Google Android (52%). Uit de\u00a0analyse\u00a0lijkt\u00a0ook dat het aandeel Windows-gebruikers\u00a0uit 2017\u00a0overgelopen is naar Google Android.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-cd105dfe11e73f357d051c0cd9dc9ae7\">\n.avia-image-container.av-av_image-cd105dfe11e73f357d051c0cd9dc9ae7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-cd105dfe11e73f357d051c0cd9dc9ae7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-cd105dfe11e73f357d051c0cd9dc9ae7 av-styling- av-img-linked avia-align-center  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-1030x755.png\" data-srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-1030x755.png 1030w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-300x220.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-768x563.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-705x517.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems-450x330.png 450w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems.png 1049w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  ><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/COP_analyse_mobilecomm_grafiek_Mobile-Operating-Systems.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div>\n<section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>Mobile Device Management kent lichte stijging<\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p>Het beheer van alle mobiele apparaten die binnen een bedrijf of organisatie in omloop zijn,\u00a0ofwel Mobile Device Management,\u00a0kent een langzame groei onder\u00a0het totale\u00a0ondervraagde Belgische bedrijven.\u00a0Het gebruik steeg van 5% in 2016 naar 10% in 2018.\u00a0Het grootste aandeel wordt behaald\u00a0in\u00a0de grote commerci\u00eble bedrijven. 21% van de multinationals en 15% van de Belgische\u00a0ationale\u00a0bedrijven gebruiken MDM-software. De sterkste stijging (+7%) werd genoteerd bij onze nationale ondernemingen\u00a0(bedrijven met 250 tot 2.500 medewerkers).\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>Marktleiders in de MDM-softwaremarkt zijn het Californische\u00a0MobileIron\u00a0en VMWare\u00a0AirWatch, met elk een aandeel van 25%.\u00a0Microsoft is een van de\u00a0enige\u00a0\u00a0vendoren\u00a0die een significante stijging kende van 4,7%, tot een aandeel van 11%.\u00a0Soti\u00a0en IBM verloren beiden\u00a0iets aan\u00a0aandeel maar blijven hangen rond de 10%.\u00a0<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-69bb72c8c21fbee1c3c435fe38f88f1c\">\n.avia-image-container.av-av_image-69bb72c8c21fbee1c3c435fe38f88f1c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-69bb72c8c21fbee1c3c435fe38f88f1c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-69bb72c8c21fbee1c3c435fe38f88f1c av-styling- av-img-linked avia-align-center  avia-builder-el-5  el_after_av_textblock  el_before_av_social_share '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren.png\" data-srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren.png 916w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-300x218.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-768x558.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-705x513.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-450x327.png 450w\" data-sizes=\"(max-width: 916px) 100vw, 916px\" class='avia_image '  aria-label='MDM Vendoren'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9342 avia-img-lazy-loading-not-9342 avia_image ' src=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren.png\" alt='' title='MDM Vendoren'  height=\"666\" width=\"916\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren.png 916w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-300x218.png 300w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-768x558.png 768w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-705x513.png 705w, https:\/\/smartprofile.io\/wp-content\/uploads\/2018\/03\/MDM-Vendoren-450x327.png 450w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/a><\/div><\/div><\/div>\n<div  class='av-social-sharing-box av-av_social_share-6641d4835848d046a529f0dc65b27ea5 av-social-sharing-box-default  avia-builder-el-6  el_after_av_image  avia-builder-el-last  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