Data is more critical than ever and crucial in almost every acquisition and retention effort. As a result, companies must ensure that their data is accurate, up-to-date, and usable. Without quality data, sales and marketing teams cannot truly see why a campaign is falling short or poorly managed.
Follow our proven three-step data strategy and send your commercial business and contact information to the correct data fields through the relevant data streams.
You can’t manage what you don’t measure
Get insights into the quality of your data!
Scan the availability, coverage, and uniformity of your CRM data fields. The DataScan is the first step in our Data Quality Assurance stack. Through our unique MatchDashboard, you can see where your opportunities lie for cleaning and enriching your data.
This will give you a clear picture of the health of your CRM data and then match it with Smart Profile data in MarketBase.
Remove, de-duplicate, and replace incorrect business and contact information to make your dataset qualitative.
Four examples of essential data fields:
You can view, analyze, and export any data field. This gives you insight into the match confidence level and the ability to click through to see which objects the match has been performed on (Exact Match – Close Match – Not Used) (take a screenshot of the match output).
Extract the data and get detailed results: compare, decide, and import clean data into your CRM. For this, we use Unique Identifiers.
Know more!
Interactive insights into data objects that can enrich your dataset. In the following example, you can see how you can enhance your data with firmographics. One of the many segmentation starting points we offer.
Enrich your data with Firmographics:
Number of employees
Number of vehicles in a fleet
Number of workstations
Activity / NACE / SBI / SIC code and description
Enrich your data with Contacts, for example, with:
Enrich your data with Fleet data, for example, with:
Enrich your data with ICT resources, for example, with:
Curious about what else you can enrich your dataset with? Contact us and be surprised by the possibilities.
Follow the steps of Data Quality Assurance and reach your true potential!
