Data Quality Assurance

Data is more critical than ever and crucial in almost every acquisition and retention effort. As a result, companies must ensure that their data is accurate, up-to-date, and usable. Without quality data, sales and marketing teams cannot truly see why a campaign is falling short or poorly managed.

Follow our proven three-step data strategy and send your commercial business and contact information to the correct data fields through the relevant data streams.


You can’t manage what you don’t measure

Get insights into the quality of your data!

Scan the availability, coverage, and uniformity of your CRM data fields. The DataScan is the first step in our Data Quality Assurance stack. Through our unique MatchDashboard, you can see where your opportunities lie for cleaning and enriching your data.

This will give you a clear picture of the health of your CRM data and then match it with Smart Profile data in MarketBase.


Remove, de-duplicate, and replace incorrect business and contact information to make your dataset qualitative.

Four examples of essential data fields:

  • Non-matching data
  • Duplicates
  • Active/inactive organizations
  • Within/outside the Benelux

You can view, analyze, and export any data field. This gives you insight into the match confidence level and the ability to click through to see which objects the match has been performed on (Exact Match – Close Match – Not Used) (take a screenshot of the match output).

Extract the data and get detailed results: compare, decide, and import clean data into your CRM. For this, we use Unique Identifiers.


Know more!

Interactive insights into data objects that can enrich your dataset. In the following example, you can see how you can enhance your data with firmographics. One of the many segmentation starting points we offer.

Enrich your data with Firmographics:

  • Number of employees

  • Number of vehicles in a fleet

  • Number of workstations

  • Activity / NACE / SBI / SIC code and description

Enrich your data with Contacts, for example, with:

  • Decision-makers
  • Professional function
  • Availability of email addresses

Enrich your data with Fleet data, for example, with:

  • Brands
  • Vehicle type
  • Financing method
  • Car policy
  • Fuel cards
  • Emission type

Enrich your data with ICT resources, for example, with:

  • Applications
  • Middleware
  • Datacenter
  • Telecom
  • Consumption method (Cloud, Hybrid, On-Premise)
  • Reseller/Outsourcing partner

Curious about what else you can enrich your dataset with? Contact us and be surprised by the possibilities.

Follow the steps of Data Quality Assurance and reach your true potential!

  • More efficiency in time, money, and planning. A more targeted budget allocation ensures you no longer waste time and money on organizations that are not your target audience.
  • Realize your potential with detailed segmentation and enrich your CRM.
  • Activate different segments and optimize marketing and sales strategies.
  • Engage and nurture your customers with more relevant content.
  • Access new accounts in your target market.