If you’re looking for a way to take your B2B marketing to the next level, you’ve come to the right place. We believe in a data-driven and iterative marketing approach to grow your business. Our third and final step in this process is Market Activation.
“Wij hebben op basis van de selecties die door Smart Profile zijn gedaan gerichte marketingacties kunnen uitvoeren en hierdoor new business kunnen doen. Dit heeft ervoor gezorgd dat wij nieuwe klanten hebben kunnen werven, meer naamsbekendheid hebben opgebouwd en veel leads hebben gegenereerd. Hun MarketBase data is een echte aanrader!”
“Door de MarketBase data via de API van Smart Profile beschikbaar te stellen in ons eigen CRM en klant-data, kunnen wij heel eenvoudig doelgroep selecties maken en deze distribueren naar onze dealers. We hebben nu één centraal en markt dekkend beeld van de markt! Dit zorgt ervoor dat dealers voor hun eigen deel gebruik kunnen maken van de verrijkte data en zo effectiever klant acquisitie kunnen doen. ”
Market Activation is the final step in our iterative marketing flywheel and focuses on converting potential customers into actual customers. We use a combination of Email campaigns, demand generation, Account Based Marketing, Data delivery, and Data integration tools. Using these tools, we can develop a complete marketing strategy focused on attracting potential customers and converting these leads into actual customers.
E-mail campaigns are an effective way to nurture your current customers and reach potential customers. At Smart Profile, we have years of experience developing and executing successful e-mail campaigns with average CTRs of 11%! We are happy to help you develop the right message and create a campaign that fits your target audience.
Combine the new insights from the first two steps of the flywheel and increase awareness and interest in your products and services! We can facilitate this by providing the correct data or even taking care of activating call, email, or LinkedIn campaigns.
With Account-Based Marketing, you approach potential customers in a targeted and individualised way. You create personalised content in targeted marketing campaigns. At Smart Profile, we have a lot of experience in developing Account Based Marketing strategies based on qualified data to achieve results.
Always have up-to-date and reliable data with the help of our Data Delivery team and our Data integration tools. Connect your CRM via API integration to MarketBase or export plug & play campaign lists in the correct formats. This way, you bring continuity to the optimisation of your marketing strategies and reach your true potential!
In addition to running campaigns and generating leads, we also carefully examine the insights from a campaign. These insights provide more information about your untapped potential, allowing you to be even more effective in the future and, thus, consistently do more business. So, it’s time to move from data activation to insights to realise your potential.
