GET MORE OUT OF YOUR CUSTOMER BASE WITH KAI’S

The measurable business characteristics that enable growth strategies

Key Account Indicators (KAI’s) are essential measurable business characteristics that help you segment your potential market. Once you have all the KAI’s, you can divide your target audience and tailor your go-to-market strategy accordingly.

Identify the KAI’s relevant to your business! View them here →.

With KAI’s, you are not only able to map your potential market effectively but also to develop growth strategies for the accounts with the greatest long-term potential (CLV). Make your Key Accounts visible and reach the right decision-makers in the right location with the help of our experienced B2B data advisors!