Success story Fourtop ICT
Smart Profile has helped us attract new customers thanks to the right people and a pleasant collaboration.
From a session, at the Microsoft office near Schiphol, the first contact was established. Smart Profile gave a presentation in the persons of Sanne Roubos and Stephanie Tiggelman. “They presented that they carry out successful telemarketing activities for Microsoft partners and are not afraid to call on ICT propositions. That triggered me, as we had different experiences in this area in previous collaborations,” explains Douwe van der Graaf, Sales and Marketing Manager at Fourtop ICT.
“Our experience was that telemarketing parties are not eager to call on ICT propositions, while Smart Profile indicated that it is something they do every day”, Douwe adds. From the first contact, it was then decided to start a telemarketing campaign based on the Microsoft partner program that Microsoft offers to the partners.
The campaign focused on a new Fourtop ICT proposition, linked to the company’s objective to achieve growth. “In terms of the proposition, it was about the modern workplace in the Fourtop way. In which we already carry out various marketing and sales activities. The campaign with Smart Profile was mainly intended to make the first contact by telephone. We don’t believe in first contact based on an e-mail when someone doesn’t know us,” explains Mr van der Graaf.
